Realityworks, Inc · 1 month ago
Product Manager – Trades & Agriculture (CTE Education)
Realityworks, Inc. is a 100% employee-owned company headquartered in Eau Claire, WI, dedicated to transforming education through innovative learning solutions. The Product Manager – Trades & Agriculture (CTE Education) will lead the development and management of educational products that support Career and Technical Education programs, ensuring alignment with market needs and industry standards.
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Responsibilities
Defines and executes product vision, strategy, and roadmap for assigned trades and agriculture product portfolios
Conducts market research to identify trends, standards, certifications, and emerging technologies within CTE and workforce education
Incorporates experiential learning approaches and relevant technologies to enhance instructional effectiveness
Ensures products align with industry certifications, safety requirements, and workforce readiness standards
Engages educators, administrators, and industry partners to gather insights and validate product concepts
Analyzes competitive landscape and identify opportunities for differentiation and innovation
Collaborates with engineering, design, and education teams to develop hands-on learning tools, curriculum, and supporting resources
Ensures products meet quality, usability, durability, safety, budget, and performance expectations
Manages project timelines, priorities, and resources to support successful product development launches
Partners with marketing to support go-to-market strategy, positioning, and messaging
Supports sales teams through product training, content development, and technical expertise
Monitors product performance, adoption, and customer feedback throughout the product lifecycle
Drives continuous improvement initiatives and manages product updates and enhancements
Leads product lifecycle decisions, including maintenance, iteration, and end-of-life planning
Performs additional duties as assigned
Qualification
Required
Bachelor's degree in Education, Business, Agriculture, Trades, or a related field, or equivalent combination of education and relevant work experience
3+ years of experience in product management or a related role, preferably in education or career and technical education fields
Knowledge of CTE programs and workforce development needs
Excellent communication, project management, and analytical skills
Preferred
Experience or background in trades, agriculture, construction, manufacturing, welding, or related technical fields
Experience working cross-functionally with engineering, marketing, sales, or education teams
Experience developing or managing educational products, curriculum, or instructional tools
Familiarity with industry certifications or safety standards relevant to CTE programs
Benefits
Employee Stock Ownership Plan (ESOP): 100% company-funded and designed to grow in value as we succeed together
Health, Dental, and Life Insurance: Comprehensive coverage to support your well-being
401(k) Retirement Plan: With company match up to 6%
Generous Paid Time Off: Over 20 days annually, plus 10 paid holidays
Wellness Incentives: Gym reimbursement and healthy living rewards
Family-Friendly Benefits: Paid maternity, paternity, and adoption leave
Flexible Spending Accounts: Including dependent care coverage
Disability Coverage: Long-term and short-term
Education Support: Tuition assistance for continued learning
Community Engagement: Paid volunteer time and donation matching