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Keurig Dr Pepper Inc. · 2 weeks ago

Director, Channel Strategy

Frisco, TX

Full-time

Hybrid

Director/Executive

$155K/yr - $220K/yr

8+ years exp

Keurig Dr Pepper Inc. is a leading beverage company in North America, and they are seeking a Director of Channel Strategy to lead the development of strategic plans for Large Format and Club Retailers. The role involves collaborating with various teams to implement initiatives that support commercial priorities and drive revenue growth.

CoffeeFood and BeverageManufacturing

Responsibilities

Collaborate with NRS, Shopper Insights, Category Commercialization, RGM teams and RTM representatives, to develop and implement innovative channel specific, occasion-based price package plans, growth initiatives and set the national direction

Responsible for the leadership and oversight of development, implementation, and achievement of annual business plans within assigned channel

Accountable for program leadership within assigned channel and align feedback from key stakeholders

Manage communication and coordination of channel strategic plans and initiatives via channel playbooks within the organization. Provide communications and updates to senior management to support channel initiatives

Collaborate with NRS, RGM and Category Commercialization teams to develop channel specific package and innovation strategies and initiatives to address unmet current and future consumer/shopper needs that drive price realization resulting in improved company, RTM system and customer profitability

Internal lead to ensure channel specific priority packages and innovations are executed to plan

Work closely with Category Commercialization and Omni Marketing to ensure innovative marketing communications strategies (ex. in-store POS, digital/mobile) and merchandising solutions address channel needs and are designed to drive increased consumer purchases, systems and customer revenues

Analyze channel plan performance throughout the year working with NRS, RGM and Category Management on weekly/monthly routine highlighting performance vs. objectives, identify ongoing customer-related needs and provide recommendations for corrective actions

Serve as subject matter expert (SME) for the channel at key internal and external meetings

Develop and maintain partnerships with internal senior management stakeholders, NRS teams, DSD Franchise, Center of Excellence teams, across all routes to market to drive alignment and influence decision making

Gather and share data from all pertinent internal and external sources to demonstrate exceptional knowledge of the customer, channel and Keurig product categories

Provide direction, coaching and development of direct report (Managers, Channel Strategy)

Qualification

Channel strategyCommercial planningFinancial modelingCPG experienceBeverage industry knowledgeAnalytical capabilitiesChange managementCoachingDevelopmentLeadership skillsCollaboration skillsProject leadershipCommunication skills

Required

BS/BA degree and a minimum 8+ years of experience in channel strategy, commercial planning, NRS or related function

5+ years' experience applying corporate strategy and business development, specifically with regards to financial modelling and analysis, strategic problem solving, and business plan development

Strong leadership skills with ability to influence at senior leadership levels and quickly gain credibility

Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations

Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs

Strong change management capabilities with a proven track record to not only embrace change but drive it

Demonstrated project leadership with the ability to learn and adapt quickly while managing the details to deliver against overarching goals

Proven track record of coaching, developing and leading others

Excellent oral and written communication skills