Gustavus Adolphus College · 1 month ago
Social Media Content Specialist
Saint Peter, MN
Full-time
Onsite
Mid Level
$52K/yr - $60K/yr
3+ years expGustavus Adolphus College is seeking a talented Social Media Content Specialist to join their Marketing & Communication team. This role focuses on creating and posting engaging content across various social media channels to enhance the college's marketing objectives and community engagement.
EducationHigher EducationUniversities
Responsibilities
Contribute to a growing, high-performing team while promoting a strong culture of collaboration, excellence and accountability
Working closely with leadership to ensure posts and external content aligns with our brand guidelines and messaging
Work directly with and coordinate coverage with a student content team
Create and execute posts across all of Gustavus' social media channels, including TikTok, Instagram, Facebook, LinkedIn, YouTube, etc
Generate strong, effective posts that build our followers and engagement
Track reports that showcase reach, engagement, sentiment and audience makeup of our social media channels
Contribute to our social media content calendar
Manage content through various platforms (SmugMug, etc.)
Upload social media content to Hootsuite
Track, monitor and engage with accounts that tag Gustavus or use hashtags related to our platforms
Attend events and activities as necessary around campus, generating photo and video content for social media use
Building reels and elements that align with algorithms and boost engagement/views
Oversee any giveaway programs and coordinate any giveaway needs
Watch all social media platforms and keep all descriptions and cover photos up to date
Propose strategies for social media spends based on audience segmentation and key groups
Watching social media trends, staying ahead of the next phase of social media
Create engaging content for social channels
Repackage existing non-social content for use across social platforms
Maintain a consistent brand voice in all communications and postings
Hire, train, and mentor student employees to help generate content
Stay up to date with trends in content strategy and development, user experience, and digital marketing
Create an optimal posting schedule, considering web traffic and customer engagement metrics
Manage day-to-day social content maintenance and ensure timely postings
Other duties as assigned
Qualification
Required
Degree in journalism, marketing, public relations, strategic communications, English or a related field
A minimum of 3 years of paid industry experience in a related field
Proficiency in AP style
Proficiency in Google Suite apps and/or MS Office products including Word, PowerPoint and Excel
Experience creating short-form content (e.g., social media posts) and content that conveys emotional storytelling
Background in photography and videography, including composition, lighting, and capturing high-quality images in various environments
Background Content Management Systems (e.g. Drupal, WordPress)
Understanding of how creative content is used and conveyed through key messaging and executive counsel, with an emphasis on brand and messaging
Ability to work independently, take initiative, and manage projects from start to finish
A creative mindset with a keen eye for detail
Excellent communication skills and the ability to collaborate effectively with colleagues, students, and partners
Ability to work under tight deadlines, manage multiple projects, and prioritize effectively in a fast-paced environment
Benefits
Medical insurance (which includes access to Nice Healthcare) as well as dental, vision, and life insurance
Workplace accommodations for physical or mental health concerns
Onsite health services
Free parking, exercise classes, and use of library and athletic facilities
Paid parental leave
Employer contribution to retirement savings plan (after one year of employment)
Tuition scholarships for dependents
Tuition benefit plan for employees and spouse
13 paid Holidays + generous PTO plan
Company
Gustavus Adolphus College
Gustavus Adolphus College is a private liberal arts college located in St. Peter, Minnesota
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$40M2017-07-11Grant· $40M
Leadership Team
Jerry Nowell
Chief Technology Officer
Jacqueline Christensen
Chief Human Resources Officer
Recent News
Seattle TechFlash
2025-04-26
2025-04-24
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