Skan AI · 4 weeks ago
Sr. Growth Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expSkan AI is a company focused on driving pipeline and revenue through effective marketing strategies. The Sr. Growth Marketing Manager will be responsible for developing and executing integrated marketing programs to optimize campaign performance and support growth initiatives.
Artificial Intelligence (AI)
Hiring Manager
Arpit Mishra
Responsibilities
Own the strategy, planning, and execution of Skan AI’s growth marketing programs across paid search, paid social, ABM, and customer marketing
Continuously test, analyze, and optimize campaign performance to scale acquisition while maximizing efficiency and ROI
Partner with product marketing and the creative team to ensure alignment on ICP targeting and messaging
Equip BDRs with automated, high-quality lead lists to support efficient outbound at scale
Manage high-velocity outbound email campaigns to generate pipeline and drive new opportunities
Collaborate closely with sales to penetrate high-value ABM accounts and maximize revenue expansion
Design and optimize scalable workflows to automate lead capture, routing, and nurture programs, ensuring defined SLAs and seamless handoffs to BDRs and sales to accelerate conversions
Work with RevOps to build and maintain performance dashboards with clear attribution and ROI tracking across channels
Deliver regular performance updates to senior leadership, sharing insights and actionable recommendations for improvement
Manage budget allocation across channels to ensure every dollar drives maximum revenue impact
Qualification
Required
5+ years of growth marketing experience in fast-paced B2B SaaS or tech environments
Proven track record of building and executing high-performing digital marketing programs
Demonstrated success in consistently exceeding pipeline and revenue growth targets
Expertise in running multi-channel campaigns across Google Ads, LinkedIn, Meta, Reddit, and YouTube
Experience designing and executing both high-touch ABM and high-volume ICP programs
Expertise with tools like HubSpot, Clay, ZoomInfo, Instantly, Lemlist, and related platforms
Skilled in leveraging automation to drive outbound velocity and scale execution
Strong collaborator with BDR and Sales teams to align on strategy and ensure flawless acquisition execution
Experienced in configuring campaigns and tracking performance using Google Analytics, Google Tag Manager, UTMs, and related tools
Exceptionally organized and detail-oriented, able to balance strategic thinking and hands-on execution
Highly analytical and data-driven, with a proven ability to optimize campaigns using performance insights
Excellent communicator with the ability to present actionable, data-driven insights to senior leadership
Company
Skan AI
Skan AI is the enterprise system of record for work intelligence, powering AI agents trained on operational reality, not documentation, system logs, or assumptions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$54MKey Investors
Dell Technologies CapitalCathay Innovation
2022-03-30Series B· $40M
2020-10-27Series A· $14M
2020-01-30Seed
Leadership Team
Avinash Misra
CEO and co-founder
Manish Garg
Co-founder, COO/CPO
Recent News
2025-05-07
Google Patent
2025-02-07
Company data provided by crunchbase