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Illumina · 23 hours ago

Senior Product Marketing Manager

San Diego, CA

Full-time

Onsite

Mid, Senior Level

$108K/yr - $162K/yr

5+ years exp

Illumina is a company focused on expanding access to genomic technology to promote health equity. The Product Marketing Manager of Clinical Applications is responsible for creating and executing strategies to drive the adoption of clinical products, collaborating with various teams to enhance marketing efforts and support product launches.

BiotechnologyGeneticsHealth CareMedical

No H1B

Responsibilities

Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Segment and Regional marketing and Product Management for campaign development activities

Responsible for leading development and approval of materials for marketing campaigns

Collaborate on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS products

Oversees global coordination and alignment of content with initiative objectives

Support go-to-market strategies, in collaboration with product management and marketing

Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge

Shares customer insights and market trends to internal stakeholders

Develops campaign training requirements for sales enablement

Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets

Qualification

Product MarketingGenomics knowledgeNext-generation sequencingDigital-first marketingAnalytical skillsOrganizational capabilitiesCollaborationCommunication skills

Required

Bachelor's degree required

Typically has 5+ years of industry experience in Product Marketing or Product Management

Demonstrated experience in technical marketing and close collaboration with Commercial teams

Ability to own both long-term strategy and executional detail

Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions

Ability to solve problems informed by robust analysis and multiple data points

Ability to influence people and diverse stakeholder groups within a global, matrixed organization

Excellent interpersonal, verbal, and written communication skills

Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines

Organizational capabilities to drive work proactively

Preferred

MBA, MS or PhD a plus

Experience in reproductive health and genetic disease testing background preferred

“Digital-first” marketing experience strongly preferred

Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired, including in reproductive health and genetic disease testing

Demonstrated experience of delivering effective and strategic marketing plans for products on market