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Keurig Dr Pepper Inc. · 12 hours ago

Manager, Omni Marketing

Frisco, TX

Full-time

Onsite

Mid, Senior Level

$97K/yr - $143K/yr

5+ years exp

Keurig Dr Pepper Inc. is a leading beverage company in North America, and they are seeking an Associate Manager of Omnichannel Marketing for Regional Grocery Customers. This role involves leading the Omnichannel & eCommerce discipline, strategically planning and activating marketing campaigns, and driving conversion across various platforms.

CoffeeFood and BeverageManufacturing

Responsibilities

Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers

Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams

Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search

Proactively share best practices with peers and cross-functional partners

Be the internal and external face of KDP’s Omnichannel team, confidently representing strategies and driving influence in high-profile meetings to align priorities and strengthen partnerships

Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers

Leverage deep understanding of each Regional Grocery Customers’ unique capabilities and workflows to craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion

Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey

Leverage syndicated data and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics

Deploy your deep knowledge of how the Regional Grocery Customers algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies

Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates

Drive winning eCommerce growth at Regional Grocery Customers

Qualification

Omnichannel marketingShopper insightsECommerce strategiesData analysisStrategic thinkingPC proficiencyLeadership skillsCommunication skillsPresentation skillsProblem solving

Required

Bachelor's degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience

Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results

Previous successful experience with Regional Grocery Customers mandatory

Experience in a “Fortune 500” company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries

Well-organized, disciplined planner and leader of change

Business acumen that drives data-led opportunity and decision making

Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal

Strategic thinker with strong negotiation, presentation and communication skills

Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence