Indie Consulting · 3 weeks ago
Associate Director, Strategy
Raleigh, NC
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expIndie Consulting is a fast-growing, strategy-led marketing consultancy that partners with exciting brands in CPG and beyond. The Associate Director of Strategy will lead high-impact client work, mentor a growing team, and shape the future of the strategy practice by developing brand marketing plans and guiding clients through complex challenges.
AdvertisingManagement ConsultingMarketing
Responsibilities
Lead strategy across brand, digital, and transformation initiatives, serving as a trusted advisor who turns complexity into clarity
Develop brand marketing plans, GTM strategies, and omnichannel frameworks that drive measurable growth
Guide clients through complex challenges with clear thinking, proactive problem-solving, and strategic rigor
Build and maintain trusted client partnerships by anticipating needs, offering insights, and consistently delivering value
Shape the long-term vision of Indie’s Strategy team by contributing to best practices, thought leadership, and client education
Lead and mentor a team of strategists, providing feedback, development opportunities, and clear direction
Oversee day-to-day project execution, ensuring alignment, timeliness, and quality across cross-functional teams
Partner closely with Creative, Activation, Social, and Influencer teams to bring strategies to life
Support performance reviews, resourcing, and team development to elevate the Strategy function
Lead strategy workstreams across digital transformation, AI integration, martech optimization, and first-party data activation
Stay ahead of marketing technology trends and emerging tools to bring innovative solutions to clients
Guide clients through organizational change, helping them build internal capabilities and future-proof their marketing efforts
Serve as an internal expert on how AI and automation can support smarter strategy, faster execution, and better results
Qualification
Required
7-10 years of experience in strategy, consulting, or marketing leadership roles (preferably within a marketing agency or consultancy)
Demonstrated success leading enterprise or high-growth clients through brand, digital, or marketing transformation
Strong understanding of digital marketing capabilities, platforms, and tools, including martech, AI, CRM, and media ecosystems
Experience leading marketing strategy that informs execution across creative campaigns, paid media, and channel activation
Proven ability to manage and develop talent, build team culture, and foster strategic thinking
Exceptional communication and storytelling skills, with the ability to simplify complexity and inspire action
Skilled at navigating ambiguity, prioritizing what matters, and making sound business-driven decisions
Client services mindset with strong listening, discernment, and relationship-building skills
Based in or willing to relocate to NYC or Raleigh, NC in a hybrid work environment
Bachelor's degree in Marketing, Communications, or related field, or equivalent professional experience
Benefits
Hybrid work environment with a focus on flexibility and work-life balance.
Company
Indie Consulting
Indie Consulting is a marketing firm that offers brand building, marketing transformation, and growth marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Molly Baker
Founder & CEO
Patricia S.
Executive Assistant to the CEO
Company data provided by crunchbase