CDW · 1 week ago
Startech Brand Manager
CDW is a leading multi-brand provider of information technology solutions, and they are seeking a Brand Manager to serve as the central liaison for partners. The role involves driving revenue and awareness for partners while collaborating with various stakeholders across the organization.
AnalyticsArtificial Intelligence (AI)Cyber SecurityGraphic DesignHardwareInformation TechnologySoftware
Responsibilities
Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
Analyze industry information to identify opportunities and develop strategies to increase sales
Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
Communicate partners’ financial conditions and market new products related to the assigned partner
Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
Engage with CDW Procurement to help forecast sales volumes
Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
Assist the Product Specialists in creation and review of content for respective manufacturer ads
Obtain and facilitate necessary partner and industry certifications
Qualification
Required
Bachelor's degree + 2 years sales/marketing experience, OR
6 years' experience in sales/marketing, OR
4 years CDW PPM experience + 2 years' experience in sales/marketing
Preferred
Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
Proficient in Microsoft Office applications
Demonstrated financial and business acumen
Company
CDW
At CDW, we know how to make technology work so people can do great things.
H1B Sponsorship
CDW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (59)
2024 (49)
2023 (37)
2022 (86)
2021 (44)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$58.74M2015-08-01Post Ipo Equity· $58.74M
2013-06-27IPO
2008-07-31Series Unknown
Recent News
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