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Industrias Tajín · 2 weeks ago

Trade Marketing Manager - National Accounts

Houston, TX 77024

Full-time

Onsite

Mid, Senior Level

$85K/yr - $90K/yr

5+ years exp

Tajín USA is an iconic, category-defining brand known for bringing bold flavor and excitement to everyday foods. The Trade Marketing Manager – National Accounts supports Tajín USA’s trade marketing efforts for key national retailers and distributor partners, focusing on planning and executing programs that drive sales and brand growth.

Food and BeverageFood ProcessingHerbs and Spices

No H1B

Responsibilities

Support the Head of Trade Marketing in building and executing national trade plans

Align trade activities with brand goals and account-specific sales objectives

Work with key national retailers and distributors, and their leadership to identify opportunities and create customer-specific programs

Manage the annual trade calendar, budgets, and promotional timelines for national accounts

Ensure consistent execution and brand alignment across all national accounts

Partner with distributors and national retailers to plan and execute programs that increase in-store sales

Coordinate promotions, in-store merchandising, demos, and seasonal activations

Ensure all initiatives meet retailer requirements and distributor priorities

Manage the design, production, and delivery of Point of Purchase (POP) materials

Provide distributor and account teams with marketing tools, training, and execution support

Collaborate with Brand Marketing to turn brand campaigns into retail-ready executions

Work with Category Management to apply shopper insights and market data to trade plans

Partner with Finance and Supply Chain to align promotions with budgets and inventory

Communicate trade plans, timelines, and performance updates to internal and external partners

Build and maintain strong relationships with retailers, distributors, agencies, and vendors

Track trade marketing performance using sales results, ROI metrics, and partner feedback

Recommend adjustments to improve program impact and efficiency

Manage and report on trade spending for national accounts

Share key learnings and best practices with sales and marketing teams

Monitor market and competitor activity to identify new opportunities

Qualification

Trade marketing experienceNational retail accountsPromotions managementMicrosoft OfficeData analysisFoodBeverage knowledgeBilingual (English/Spanish)Communication skillsOrganizational skillsProject management

Required

Bachelor's degree in Marketing, Business, or related field

5–7 years of experience in trade marketing, shopper marketing, or sales within the CPG industry

Strong understanding of national retail accounts and distributor operations

Proven ability to manage promotions, trade budgets, and POP development

Excellent organizational, analytical, and communication skills

Proficient in Microsoft Office (Excel, PowerPoint, Teams)

Ability to analyze data and apply insights to drive decisions

Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and ensure timely execution

Preferred

Bilingual skills (English/Spanish) are preferred

Knowledge of the food and beverage category and U.S. retail environment

Willingness to travel for account meetings, retail visits, and events

Benefits

Medical, dental, and vision insurance, and retirement plans

Paid time off and company holidays

Additional voluntary benefits and wellness resources

Opportunities for professional growth within a growing CPG organization

Company

Industrias Tajín

Llevamos más de 30 años en el mercado ofreciendo a nuestros clientes y consumidores productos derivados del chile con el Sabor tan único y auténtico de Tajín, 100% naturales y de calidad mundial.

Founded in 1985

Zapopan, Jalisco, MEX

1001-5000 employees