Hearth · 1 month ago
Marketing Operations Lead
New York, NY
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
4+ years expHearth is a company dedicated to empowering small business professionals and is seeking a Marketing Operations Lead. This role will be responsible for managing the marketing systems, ensuring the integration between HubSpot and Salesforce, and operationalizing marketing campaigns.
ConstructionFinancial ServicesFinTech
Responsibilities
HubSpot platform ownership
Serve as the primary HubSpot administrator for the marketing org: workflows/automation, lists/segmentation, forms, landing pages, email operations, permissions, and governance
Build and maintain scalable marketing ops standards (naming conventions, templates, documentation, QA checklists)
Maintain data quality inside HubSpot (dedupe, normalization, suppression logic, enrichment workflows where applicable)
Own the health and performance of the HubSpot–Salesforce integration: sync settings, field mappings, object associations, and error monitoring
Ensure consistent lifecycle stage definitions and handoff logic across tools (e.g., Lead Status, MQL/SQL definitions, Ownership, Source fields)
Troubleshoot and resolve sync issues (missing records, mapping conflicts, picklist mismatches, overwritten values, duplicate creation, delayed sync)
Partner with RevOps to implement governance for “source of truth” rules (which system owns which fields) and prevent data drift
Support integration-related change management: testing in sandbox (where applicable), deployment, and stakeholder comms
Implement the end-to-end marketing lead lifecycle in HubSpot and ensure clean handoff into SFDC for sales follow-up
Maintain lead scoring (fit + intent) and monitor scoring effectiveness against downstream conversion (MQL→SQL→Opp)
Support routing & SLA workflows with RevOps (assignment logic may live in SFDC; you ensure HubSpot inputs are correct and synced)
Partner with Lifecycle Marketing + PMM to operationalize campaigns: segmentation, workflow setup, form/LP configuration, suppression rules, and technical QA
Own tracking and measurement setup: UTM governance, campaign properties, ads sync, and required fields to ensure accurate attribution in SFDC reporting
Create reusable “campaign-in-a-box” playbooks to accelerate launches and reduce errors
Build and maintain HubSpot dashboards for marketing funnel health (lead capture, nurture performance, MQL volume/quality)
Work with RevOps to ensure HubSpot data flows into SFDC reporting accurately (pipeline sourcing/influence, conversion rates, velocity)
Monitor and reconcile key funnel metrics between HubSpot and SFDC, flagging discrepancies and fixing root causes
Qualification
Required
4–7+ years in Marketing Ops / RevOps / Growth Ops in a B2B SaaS environment
Expert-level HubSpot experience (admin-level): workflows, lists, properties, campaigns, forms/LPs, reporting, deliverability basics
Demonstrated experience managing HubSpot ↔ Salesforce integrations (field mapping, sync rules, lifecycle alignment, troubleshooting)
Strong analytical and operational rigor: funnel analysis, QA discipline, documentation, and cross-functional stakeholder management
Benefits
Mission-driven, values-based culture.
Competitive pay.
Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
Generous PTO, plus paid company holidays.
Stock options.
Medical, dental, and vision options.
401(k)
Free Employee Assistance Program
Parental Leave Program
Pet Insurance
Company
Hearth
Financial Technology for built for the Home Improvement industry
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$47.8MKey Investors
Human Capital8VC
2021-05-17Series B· $23M
2020-05-22Series A· $16.1M
2018-08-15Seed· $8.7M
Leadership Team
Misha Tsidulko
Chief Executive Officer
Nikhil Pai
Co-Founder: Head of Product & VP of Data
Recent News
2023-09-26
2023-09-26
2023-09-19
Company data provided by crunchbase