97th Floor · 1 month ago
Advertising Manager
97th Floor is a company focused on elevating people and brands through effective marketing strategies. They are seeking an Advertising Manager who will own and execute advertising strategies for high-investment client accounts, manage significant ad spends, and collaborate with various teams to achieve measurable growth.
AdvertisingContent MarketingDigital MarketingGraphic DesignSEOSocial Media MarketingWeb Design
Responsibilities
Own and execute advertising strategies for complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels
Effectively launch, optimize, and maintain $300K+ in monthly ad spend for your clients
Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback
Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth
Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing
Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes
Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the broader team
Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team
Qualification
Required
Minimum of 2.5 years technical experience in ads management on at least four of the following platforms (Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads)
Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth
Possesses strong analytical skills with the ability to transform data into meaningful insights that inform strategic decision-making
Experience with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio
Skilled at client communication and storytelling, turning performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened
Preferred
Bachelor's degree in marketing or related field (preferred, not required)
Benefits
Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision (M: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
Parental Leave: Primary caregiver: 12 consecutive weeks paid
Parental Leave: Secondary caregiver: 6 consecutive weeks paid
97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
On-site Gym: 24/7 access with lockers and showers.
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.