Gesa Credit Union · 1 week ago
AVP of Strategic Marketing Partnerships
Seattle, WA
Full-time
Onsite
Senior Level, Lead/Staff
$123K/yr - $185K/yr
10+ years expGesa Credit Union is dedicated to empowering communities through the collective strength of its diverse team. The AVP of Strategic Marketing Partnerships is a senior leader responsible for aligning marketing strategies with organizational goals and enhancing member engagement through data-driven initiatives. This role involves collaboration across departments to develop marketing strategies that resonate with target audiences and drive measurable results.
CreditFinancial ServicesLending
Responsibilities
Define and evolve the strategic marketing partnership model to ensure scalable collaboration across departments and business units
Serve as a key advisor to the VP of Marketing and executive leadership on enterprise marketing strategy and organizational design
Build and maintain strong relationships with business unit leaders to understand their goals, challenges, and opportunities
Develop marketing strategies that translate business objectives into cohesive, member-centric initiatives
Partner with product, digital, operations, and member experience teams to ensure approved marketing strategies are integrated and member-focused
Lead strategic planning sessions to align marketing initiatives with product roadmaps, service enhancements, and organizational priorities
Ensure the marketing analytics deliver actionable insights, accurate reporting, and supports strategic decision-making across campaigns and initiatives
Maintain a deep understanding of the credit union’s products, services, competitive landscape, and member segments
Use qualitative and quantitative research to uncover member motivators, barriers, and behavioral trends
Apply insights to inform messaging, positioning, and campaign strategies that resonate with target audiences
Oversee the development and execution of performance tracking frameworks for all marketing initiatives led by the team
Ensure timely reporting and analysis of campaign results, including member impact, engagement metrics, and ROI
Lead optimization efforts by identifying performance gaps and implementing data-driven improvements
Represent marketing in cross-functional leadership forums and contribute to enterprise-wide strategic planning; collaborate with other senior marketing leaders to shape the department’s vision, structure, and strategic roadmap
Contribute to departmental goal setting, resource planning, and budgeting processes
Manage and mentor a team of Strategic Marketing Partners providing clear direction, feedback, and development opportunities to team members
Collaborate with senior marketing leadership to identify talent needs, build team capabilities, and support succession planning
Champion a culture of excellence, innovation, and inclusivity across the marketing organization
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field is required
Minimum of ten (10) years of progressive experience in marketing strategy, with at least three (3) years in a leadership role managing a team
Demonstrated success in developing and executing go-to-market strategies and integrated campaigns supported by thoroughly researched and documented market analysis
Proven experience in managing and mentoring high-performing teams including analytical roles
Experience managing marketing analytics functions and leveraging insights for strategic decision-making
Proven experience developing, managing, and maintaining large, complex marketing budgets, including forecasting, resource allocation, and performance tracking
Experience leading enterprise-wide strategic initiatives and cross-functional teams
Experience in organizational design, strategic planning, and change management
Familiarity with marketing analytics platforms, CRM systems, and campaign management tools
Preferred
Master's degree
Experience in financial services or credit union marketing
Benefits
Medical, Dental, Vision, and Life Insurance
20 days/year of Paid Time Off - Plus 10 Paid Holidays!
401(k) Match
Incentive Program
Tuition Assistance and Student Loan Repayment
Commuter Benefits
Paid Time Off to Volunteer in the Community
Product discounts
Engaging Work Environment
Rewards and Recognition Programs
Company
Gesa Credit Union
Gesa Credit Union offers home loans, deposit services, lending services, online services and other financial services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Eddie Santoyo
L&D Partner I, Sales and Service
Guadalupe Anaya
Sr Learning & Development Partner
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