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Quad · 1 day ago

Manager, Investment, Programmatic

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $95K/yr

4+ years exp

Quad is an award-winning, full-service Media Agency of Record that creates omnichannel experiences using advanced analytics capabilities. The Manager, Investment, Programmatic will supervise a team and manage client portfolios, focusing on programmatic strategy, execution, and ensuring accuracy and growth in media planning and reporting.

AdvertisingContentDigital MarketingManufacturingMarketingPrinting

Responsibilities

Onboard, maintain and grow assigned client portfolio; coordinate / collaborate with Account Management, Media Strategy and programmatic leadership on long-term strategic roadmap

Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives

Create presentations, regular reporting, and other documents for client use in the evaluation and approval of programmatic campaigns

Develop programmatic campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all programmatic mediums (display, video, native, digital audio, CTV, digital out of home)

Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies

Own performance accuracy for campaign execution, optimization, and insights for all assigned clients

Develop processes to help improve efficiency of the team; scale processes across greater programmatic practice

Keep agency counterparts and clients up to date on industry trends and technology partners, seeking out opportunities to vet and test new technologies

Research, vet and test technology partners to drive performance for clients

Responsible for managing a team of direct reports (remote and across all Rise locations)

Accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention

Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues

Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows

Watch and check programmatic media trends, tools, technologies, and recommend direction for investment and implementation

Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

Participate in vendor meetings with current and potential partners

Qualification

Programmatic strategyAnalytical skillsMedia planningTeam managementMicrosoft ExcelGoogle DV360Google Campaign ManagerTrade DeskCommunication skillsCollaborationProblem-solving

Required

Bachelor's degree (communications, marketing, advertising, or business)

Ability to speak, read and write the English language

Expert usage of Microsoft Office suite, with strong emphasis on Excel

Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies

Advanced knowledge of the importance and role of programmatic within a media plan and how to leverage it strengths

Proven ability to convert and implement strategic plan directions into flawless tactical executions

Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs

Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required

Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results

Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account team

Establishes self as a trusted resource by developing relationships with key internal and external stakeholders

Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

High comfort level participating in brainstorms and ideation sessions

Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs