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VAST Data · 1 month ago

Technical Product Marketing Manager - Competitive Intelligence

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

VAST Data is a rapidly growing infrastructure company focused on data management for the AI era. The Technical Product Marketing Manager will lead competitive intelligence initiatives, enabling sales and marketing teams with insights and strategies to position VAST Data's solutions effectively in the market.

AI InfrastructureArtificial Intelligence (AI)DatabaseSoftware

Comp. & Benefits

Responsibilities

Own and develop the competitive intelligence function, proactively identifying and analyzing market trends, competitive threats, and opportunities

Drive competitive intelligence enablement, training sales teams to effectively position VAST’s unique value against competitor offerings

Analyze technical product capabilities of competitors and clearly articulate differentiated, customer-centric benefits of VAST Data solutions

Act as the internal expert on competitive systems architecture, including file, object storage, block storage, and emerging AI-driven storage solutions

Collaborate closely with Product Management and Engineering to shape competitive product messaging strategies

Develop targeted competitive battlecards, positioning documents, and sales playbooks to equip the sales teams with actionable insights

Lead competitive-focused training sessions, webinars, and workshops to clearly communicate VAST’s competitive advantage

Support sales teams with targeted competitive responses for RFPs and customer engagements

Craft compelling content including competitive briefs, whitepapers, case studies, blogs, and FAQs that highlight competitive differentiation

Collaborate with demand generation and digital marketing teams to incorporate competitive messaging into impactful campaigns

Represent VAST Data as a competitive expert at industry panels, conferences, and events

Qualification

Competitive IntelligenceProduct MarketingTechnical Market AnalysisStorage ArchitecturesCross-functional CollaborationAnalytical SkillsContent CreationCommunication Skills

Required

10+ years of experience in competitive intelligence, product marketing, or solutions marketing within IT infrastructure, data storage, or enterprise software

Proven track record in competitive analysis, messaging, and positioning within technical markets

Deep understanding of storage architectures (block, file, object), AI-driven architectures, and emerging market trends

Exceptional analytical and communication skills with the ability to clearly translate complex technical data into actionable competitive insights

Strong collaboration skills and experience managing cross-functional initiatives

Ability to travel for industry events, competitive research, customer engagements, and team activities