Hollstadt Consulting · 1 week ago
Digital Personalization and Customer Experience Strategy Consultant
Cottage Grove, MN
Contract
Hybrid
Senior Level
$87/hr - $114/hrHollstadt Consulting is seeking a senior-level Digital Personalization & Customer Experience Strategy Leader to define and drive the vision, strategy, and operating model for personalization across their digital ecosystem. This role focuses on shaping the best possible customer experience while unlocking actionable insights from marketing technology.
Consulting
Responsibilities
Define a clear, enterprise-level vision for personalization that spans web, marketing, and customer engagement platforms
Establish guiding principles for delivering relevant, cohesive, and measurable customer experiences across channels
Ensure personalization efforts are grounded in customer needs, behaviors, and intent—not just available technology
Lead the creation of a multi-year personalization and experimentation strategy, aligning stakeholders across marketing, digital, UX, data, and technology
Act as the strategic driver—helping teams understand not only •what• to work on, but •how• to think about sequencing, maturity, and trade-offs
Provide strategic clarity when priorities are unclear, helping teams make informed decisions with confidence
Define a phased strategic roadmap that sequences initiatives based on customer value, organizational readiness, and impact
Guide decisions on where to start, what comes next, and what should wait—anchored in experience outcomes rather than platform features
Establish success metrics and learning goals that inform future phases of the roadmap
Lead the strategy for personalization across web, content, messaging, and marketing platforms, ensuring a cohesive and coordinated approach
Define the role each platform plays within the broader ecosystem, clarifying how they work together to support customer journeys
Ensure insights and learnings can flow across platforms to continuously improve experience and decision-making
Establish a strategic experimentation framework that enables teams to test, learn, and evolve experiences over time
Guide teams in moving from ad hoc testing to intentional experimentation tied to business and customer outcomes
Champion a learning mindset, using data and insights to inform experience strategy—not just report results
Define a scalable operating model for personalization, experimentation, and content decisioning
Clarify roles, responsibilities, and ways of working across teams involved in experience delivery
Provide guidance on governance, measurement, and decision-making to ensure consistency without slowing innovation
Serve as a trusted advisor to senior stakeholders, helping translate complexity into clear strategic direction
Facilitate workshops and strategic conversations that align teams around vision, priorities, and approach
Elevate the organization’s overall sophistication in personalization and customer experience strategy
Qualification
Required
Proven experience leading personalization and customer experience strategy across multiple digital platforms in an enterprise environment
Demonstrated ability to define and own a personalization roadmap that balances ambition, feasibility, and value
Strong background in customer-centric experience design, experimentation strategy, and insight-driven decision-making
Experience guiding cross-functional teams through strategic change—even when execution is handled by others
Ability to translate between business goals, customer needs, and enabling technology without being tool-centric
Exceptional communication, influence, and facilitation skills
Preferred
Experience working with enterprise CMS, marketing automation, and personalization platforms (e.g., Sitecore, Salesforce Marketing Cloud or similar)—with an emphasis on how they enable experience strategy, not just how they function
Familiarity with headless or composable architectures from a strategic and operating model perspective
Experience designing personalization strategies across complex customer journeys and multiple operating models
Comfortable operating in ambiguity and helping teams move from uncertainty to clear, actionable direction
Company
Hollstadt Consulting
Hollstadt Consulting, a woman-owned firm in Minnesota.
Founded in 1990
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
M
Molly Jungbauer
CEO
Recent News
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