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Hollstadt Consulting · 2 weeks ago

Digital Marketing Strategy Consultant

Cottage Grove, MN

Contract

Hybrid

Senior Level

$87/hr - $114/hr

Hollstadt Consulting is seeking an experienced Digital Marketing Strategy Consultant to provide expert guidance and develop a comprehensive strategic roadmap for their digital marketing ecosystem. The role will focus on aligning technology, content, personalization, and customer experience goals while assessing and optimizing digital marketing strategies.

Consulting

Growth Opportunities

Responsibilities

Strategic Roadmap Development

Assess current digital marketing technology stack and capabilities (Sitecore, SFMC, integrations)

Provide guidance on prioritization—what initiatives to tackle first, next, and why

Define a phased roadmap for migrating to XM Cloud (Sitecore AI), including component refactoring and leveraging Sitecore Pathways for content migration

Recommend sequencing for implementing Sitecore Personalize and A/B Testing to ensure smooth transition and minimal disruption

Personalization & Testing Strategy

Develop a plan for Sitecore Personalize implementation and outline requirements for A/B Testing

Identify resource needs (developers, personalization specialists) and define testing templates and processes

Content Strategy & Backlog Management

Create a strategy for migrating and optimizing 400+ pages of content for the upcoming website launch

Prioritize backlog and establish workflows for content deployment

Marketing Cloud Optimization

Evaluate opportunities to unlock and shift capabilities from Sitecore to SFMC

Provide guidance on leveraging SFMC personalization and integration with other tools/applications

Integration & Risk Mitigation

Assess integration points with CX tools (e.g., Medallia surveys) to prevent breakage during migration

Recommend best practices for maintaining affiliate journey mapping while accommodating diverse operating models

Resource Planning & Governance

Define roles and skill sets required for successful execution (Sitecore and SFMC expertise)

Establish governance for testing, personalization, and content workflows

Qualification

Digital marketing strategySitecore expertiseSalesforce Marketing CloudPersonalization frameworksA/B testing methodologiesContent migration strategiesStakeholder managementProject management

Required

Proven experience in digital marketing technology strategy, preferably with Sitecore (including XM Cloud/Sitecore AI) and Salesforce Marketing Cloud

Experience leading the development and maintenance of an enterprise Personalization Roadmap, including facilitating planning workshops to align cross-functional teams on experimentation and personalization strategy across platforms

Strong understanding of headless architecture, personalization frameworks, and A/B testing methodologies

Experience with content migration strategies and backlog prioritization

Familiarity with integration planning across marketing and CX platforms

Excellent communication and stakeholder management skills