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ANSI - American National Standards Institute · 1 day ago

Director, Commercial Content & Sales Enablement

New York, NY

Full-time

Onsite

Director/Executive

$151K/yr - $168K/yr

10+ years exp

ANSI - American National Standards Institute is seeking a Director of Commercial Content & Sales Enablement to transform their programs and services into market-ready digital assets. The role focuses on driving sales and engagement through multimedia content strategy, while managing production processes and collaborating with various teams to enhance ANSI's brand presence.

Government

Work & Life Balance

Responsibilities

Reports directly to the Chief Business Development Officer

Works closely with executive leadership, communications, marketing, membership, IT/North Star team, ANAB, Workcred, and Global Learning Exchange leadership

Focused primarily on business development activities in support of new ANSI strategic initiatives

Develop and execute a multimedia content strategy that aligns with ANSI’s core revenue growth areas and offers support to mission programs, and member engagement goals

Create compelling video, digital, and interactive content for external partners and industry stakeholders

Partner with business development, marketing, and program teams to visualize and communicate ANSI’s impact

Maintain a high-level creative vision for building successful new stakeholder engagements

Develop course introduction videos, expert interviews, promotional trailers, and digital event assets

Support product launches, UX storytelling, explainer content, and digital assets

Create multimedia narratives and campaign materials that illustrate ANSI’s and its affiliates integrated product and service value proposition on a global scale

Support for the US Standards Strategy, ISO/IEC related, accreditation, credentialing, workforce development, and policy/regulatory alignment initiatives through targeted content

Lead the end-to-end production process: storyboarding, scripting, filming, editing, post-production, and publishing

Manage production calendars and priorities in alignment with ANSI strategic goals

Direct contractors and vendor teams to scale production capacity for campaigns, events, or strategic launches

Oversee quality control, accessibility, and brand consistency across multimedia deliverables

Identify and integrate new multimedia platforms and emerging technologies (e.g., AI-assisted content creation, XR, interactive video, automated translation)

Leverage digital asset management systems, cloud platforms, and collaborative editing tools for efficient workflows

Maintain familiarity with industry trends to keep ANSI at the forefront of digital communications and engagement

Partner with internal teams to translate complex technical or policy content into engaging multimedia storytelling

Collaborate with marketing and communications teams to ensure alignment across campaigns and channels

Engage directly with ANSI members, committees, and partners to capture authentic stories and testimonials

Attend/complete assigned information security training by the designated completion date

Read and adhere to published ISMS policies and procedures

Report timely any observed violations of ISMS policy - or known encroachments on information security - to your department leader and/or the Information Technology Department

Qualification

Multimedia content strategyVideo productionAdobe Creative SuiteDigital asset managementVendor managementInnovative thinkingLMS platformsCommunication skillsProject managementCollaborative mindset

Required

Bachelor's degree required

10+ years of experience in multimedia content strategy, creative direction, or production leadership

Strong portfolio demonstrating excellence in storytelling across video, digital, and interactive media, supporting sales growth

Demonstrated experience aligning multimedia strategies with organizational goals

Proven ability to manage multiple concurrent projects with tight deadlines

Experience with supporting sales and go to market activities

Strong network of creative contractors and/or vendor management experience

Expert-level skills with Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), video production tools, and streaming platforms

Excellent verbal, written, and visual communication skills

Experience supporting executive-level presentations, high-visibility campaigns, and international audiences

Ability to balance strategic leadership with hands-on creative execution

Collaborative, innovative, and mission-oriented mindset

Preferred

Advanced degree preferred in communications, digital media, marketing, or related field

Experience in a mission-driven or standards-related environment

Familiarity with standards, accreditation, compliance, or workforce development sectors

Experience with LMS platforms, event streaming, or training content production

Knowledge of AI-assisted production tools, XR, or interactive storytelling

Company

ANSI - American National Standards Institute

The American National Standards Institute (ANSI) coordinates the development and use of voluntary consensus standards in the United States and represents the needs and views of U.S.

Founded in 1918

Washington, District of Columbia, USA

51-200 employees