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Pacific Retail Capital Partners · 3 weeks ago

Marketing & Business Development Manager – Broward Mall

Plantation, FL

Full-time

Onsite

Mid, Senior Level

$65K/yr - $75K/yr

3+ years exp

Pacific Retail Capital Partners is a fully integrated organization specializing in retail real estate. The Marketing and Business Development Manager will lead marketing initiatives to drive leasing and sales growth for Broward Mall, collaborating with internal teams and external partners to align with strategic goals.

Business DevelopmentCommercial Real EstateLeasingReal Estate

Responsibilities

Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue

Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available

Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections

Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate

Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors

Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends

Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions

Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities

Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media

Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace

Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand

Develop a strategic public relations and media plan

Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts

Strategically plans and executes center advertising and sales promotions

Oversees media buys with various media outlets to determine placement and content

Oversees reports/analytics for reviews of sales promotion programs

Oversees MC who will write copy, proof materials, and distribute as necessary

Works with MC to recruit merchants to participate in planned center programs

Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date

Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers

Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure

Develops and implements opportunities for Tenant cross-promotions to improve sales

Develops and maintains relationships with community groups

In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company

Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricades, static sticker in-center sign programs, LED board content, exterior static billboards, with the assistance of MC

Prepares Business Development section of AMR for ownership

Oversees Marketing AMR

Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs

Plans and works with MC to implement all center events

Serves as primary contact for all event operations

Coordinates events’ operations with MC participating departments & vendors

Monitors event expenses

Reviews event logistics and performance

Researches and recommends appropriate events for center participation and sponsorship

Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year

Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant

Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly, strategically increasing results and impact to the Center

Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events, with a consistent voice and professional presentation consistent with a first-class shopping center

Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers

Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed

Oversees MC orders of visual display items, within budget guidelines

Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses

Recommends and researches additions to and changes in seasonal décor

Oversees, manages, and schedules installation and takedown of seasonal décor as needed

Responsible for Business Development revenue

Source local, regional, and national clients for advertising and sponsorship opportunities

Develop Business Development collateral

Provide custom decks and renderings to potential clients

Update research materials with the latest demographic information

Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team

Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs

Additional duties as requested

Qualification

Marketing strategyBusiness developmentSocial media managementMicrosoft Office SuiteMarket analysisInterpersonal skillsTime managementCommunication skillsOrganizational skills

Required

Bachelor's degree in Marketing or related field, with 3–5 years of professional experience in marketing or retail/shopping center environments

Solid knowledge of marketing fundamentals, research, reporting, and social media management

Proficiency with PC, Microsoft Office Suite (Excel, Word, PowerPoint), and design tools such as Illustrator and Photoshop; ability to quickly learn new systems

Solid organizational, time management, multitasking, and delegation skills, with keen attention to detail

Excellent interpersonal, oral, and written communication skills, with flexibility to work evenings, weekends, and travel as needed