addShoppers · 1 month ago
SVP of Marketing
United States
Full-time
Remote
Director/Executive
10+ years expMinty is a modern ecommerce platform seeking a dynamic Senior Vice President of Marketing to lead its marketing organization through rapid growth and product expansion. The SVP will oversee brand strategy, demand generation, and integrated go-to-market execution, driving business growth and enhancing shopper engagement.
Big DataE-CommerceMarketing AutomationPersonalizationSoftware
Responsibilities
Own and evolve the Minty ecosystem marketing strategy across Minty Business and Minty Shopping
Define and maintain brand narrative, positioning, and voice across all channels and audiences
Build a cohesive brand system that supports multiple products while maintaining clarity and consistency
Use customer, shopper, and market insights to refine messaging and value propositions
Partner with the CRO and Product teams to design and execute GTM strategies for Minty B2B and D2C products
Own marketing’s contribution to pipeline generation, product launches, and sales enablement
Develop integrated campaigns across digital, events, ABM, and partner channels
Oversee development of sales and marketing assets that support revenue goals
Lead a strategic content program that drives demand, enables sales, and educates the market
Own content strategy across blogs, email, social, thought leadership, and campaign initiatives
Lead performance marketing efforts (paid media, digital acquisition) in partnership with growth teams
Track and optimize key KPIs including CAC, LTV, ROAS, conversion, and engagement
Lead product marketing across messaging, positioning, competitive intelligence, packaging, and launches
Partner with Product and Sales to ensure strong market alignment and GTM execution
Lead strategy and execution for in-person and virtual events, including conferences, launches, and customer events
Align events with GTM and demand goals to maximize ROI
Oversee social media strategy to grow brand presence and engagement
Partner cross-functionally to activate community, advocacy, and user-generated content
Lead, mentor, and develop a small, high-impact marketing team
Set clear goals, development plans, and feedback loops
Hire additional talent as needed to support growth
Build a collaborative, accountable marketing function
Establish and report on marketing performance metrics to the CRO and senior leadership
Partner with analytics teams to forecast performance and guide investment decisions
Collaborate closely with Product, Growth, Customer Success, Finance, and Operations
Communicate strategy, progress, risks, and wins clearly to stakeholders
Qualification
Required
10+ years of marketing leadership experience, ideally within platform, marketplace, ecommerce, or two-sided ecosystem businesses
Proven success building full-funnel strategies across brand, demand generation, and performance marketing
Experience driving consumer or shopper acquisition alongside B2B or revenue-focused motions
Strong people leader with experience scaling teams in fast-paced environments
Data-driven operator with experience defining KPIs and optimizing spend
Excellent cross-functional collaborator with executive presence
Hands-on leader who balances strategy with execution
Benefits
Great benefits - medical, dental, vision and more
Flexible vacation designed to enable you to be your best
401K plan with company match
Apple products provided to set up your home office
Peer-to-peer micro bonus environment powered by Bonusly
Performance appraisal & recognition system powered by 15Five
Home internet reimbursement
Company
addShoppers
AddShoppers is a robo-marketing platform that increases the profitability of marketing for commerce brands.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$4.14MKey Investors
Jurassic Capital
2021-05-14Debt Financing
2018-02-23Debt Financing· $0.5M
2015-05-11Series Unknown· $2.91M
Leadership Team
Jon West
Co-Founder + CEO
Chad Ledford
Co-Founder of Minty.com
Recent News
Digital Journal
2023-12-22
2023-12-22
Company data provided by crunchbase