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Optimum Sports · 3 weeks ago

Executive Director, Content Activation - CREO

Chicago

Full-time

Hybrid

Director/Executive

$150K/yr - $250K/yr

10+ years exp

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc. seeking an Executive Director of Creator Content to lead the development and execution of creator content across Creo. This role focuses on ensuring content excellence and alignment with client objectives while managing budgets, creator relationships, and team development.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Drive the vision for creator content across campaigns, ensuring alignment with brand objectives and audience insights. Develop and refine creative briefs that inspire creators and deliver against strategic goals

Lead briefing sessions with creators and influencer partners. Oversee creator deliverables, ensuring adherence to creative briefs and brand guidelines. Review and approve content, guaranteeing quality and compliance before final delivery

Manage timelines, workflows, and cross-functional collaboration to ensure seamless execution. Implement processes for content review and feedback loops

Own budget planning and management for creator content programs. Provide financial stewardship, ensuring responsible allocation of resources and ROI. Partner across activation and account teams to optimize spend and negotiate creator partnerships

Oversee relationships with creator platforms, talent agencies, and third-party vendors. Negotiate contracts and manage performance to ensure value and compliance

Collaborate with analytics teams to assess ROI and inform future strategies

Build and mentor a high-performing team focused on creator content excellence. Develop training programs to upskill team members on creative briefing, content review, and emerging trends

Qualification

Content strategyInfluencer marketingCreator program managementBudget managementSocial platforms knowledgeTeam buildingTraining developmentEmerging trends awarenessVendor managementMeasurementOperational leadershipCreative brief developmentContent reviewCreator platforms experienceClient campaign managementLeadership skillsCommunication skillsNegotiation skillsCross-functional collaboration