Apply on Employer Site

Unlock Health · 1 day ago

Digital Operations Specialist

Nashville, Tennessee, United States

Full-time

Onsite

Entry, Mid Level

2+ years exp

Unlock Health is a full-service marketing communication agency focused on technology in the healthcare sector. The Digital Operations Specialist will support the implementation of tracking technologies and provide client-facing MarTech support, ensuring effective measurement of marketing goals.

AdvertisingConsultingHealth CareInformation ServicesMarketing

H1B Sponsor Likely

Responsibilities

Serve as the primary day-to-day resource for tracking tech implementation, web tagging, and campaign tracking support

Own the creation and QA/Troubleshooting of tracking phone numbers for client campaigns using platforms like CallTrackingMetrics, CallRail, Invoca, and others

Support CRM integrations and assist in the deployment of custom tracking solutions for clients as needed

Consult with clients on tracking solutions and the best paths to measure their marketing goals

Serve as a subject matter expert of the web tracking landscape for internal teams and on client calls as necessary

Troubleshoot ad-hoc client tracking requests

Investigate web and campaign traffic trends over time to discover insights on conversion paths and optimization goals

Interpret conversion trends for campaign team

Assist in reporting from a storytelling perspective

Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast-paced environment

Partner with internal teams (Account Management, Paid Media, SEO, MarTech) to ensure that strategy and execution are supported by technology

Provide feedback on processes and help improve the way MarTech work is delivered

Contribute to Unlock’s knowledge sharing by documenting processes and best practices

Qualification

Google Tag ManagerGoogle Analytics 4Tagging toolsHealthcare experienceData storytellingHTML experienceCommunicationProblem-solving skills

Required

Bachelor's degree in Business Analytics, or Marketing Analytics

Healthcare experience preferred

Agency or consulting experience

Familiarity with site analytics tools (Google Analytics 4, Piwik, Adobe Analytics) and paid media/SEO metrics

Familiarity with digital media platforms (Google Ads, Meta Ads, LinkedIn Ads, etc)

2+ years of proven experience in a marketing role

Proven experience working with Analytics and Tagging tools

Strong analytical, problem-solving, and data storytelling skills

Excellent communication and interpersonal skills

Preferred

HTML and scripting experience nice to have

Company

Unlock Health

Unlock Health is a technology and services platform that connects managed care and marketing to help healthcare organizations.

Founded in 2023

Nashville, Tennessee, USA

201-500 employees

https://www.unlockhealthnow.com

H1B Sponsorship

Unlock Health has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)