ITW · 2 weeks ago
Strategic Marketing/Product Manager
Lakeland, FL
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expITW is a company specializing in the automotive aftermarket business. The Strategic Marketing/Product Manager will set the strategic and product portfolio direction, driving growth and market share while supporting marketplace intelligence needs.
IndustrialManufacturing
Responsibilities
Develop and execute the growth strategy for the Business Unit
Define, structure and lead the execution of Voice-Of-Customer initiatives to identify market needs and opportunities that will enable the Business Unit to achieve its growth targets
Drive portfolio segmentation and develop a clear strategy for brands to achieve sustainable growth
Partner with R&D Leader in new product development, from business case creation to product launch
Lead marketing communication; Develop effective sales tools and ensure timely execution of marketing initiatives to deliver business results
Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
Develop, implement and oversee strategic price model for the Business Unit
Collaborate with Technical team to create training programs to inform and support distributors, sales force and end-users
Act as a subject matter expert, coach, mentor, and develop talent and processes to increase marketing competence across the division
Practice the executive decision-making process by the implementation and execution of market research and intelligence gathering plan and related strategies
Contribute to continuous improvement leveraging ITW’s Business Model
Promote, support, and adhere to all safety and quality related policies and procedures
Qualification
Required
Bachelor's degree in Engineering, Science or Business
10+ years experience with at least 5+ years in Business-2-Business environment
Demonstrated marketing leadership delivering results
Demonstrated ability to lead a project team through market assessment, customer needs, and product creation that led to significant sales
Success in building Value Proposition skills and capabilities amongst Teams, and in execution leading to financial results
Proven application of analytical, planning, forecasting, and budgeting /financial skills
Excellent communication, influencing, and negotiation skills
The ability to manage multiple, complex priorities
Ability to travel up to 30%
Preferred
MBA preferred
Market growth/ expansion experience within the chemical industry is preferred
Automotive Aftermarket experience preferred
Competitive Insights experience preferred
Company
ITW
ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with revenue of $15.9 billion in 2024.
10001+ employees
H1B Sponsorship
ITW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (24)
2023 (21)
2022 (23)
2021 (22)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Michael M. Larsen
SVP and CFO
Monica Wright
Global Divisional CFO | Controller
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