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Namati · 2 weeks ago

Manager, Digital Strategy and Impact (Communications) - Washington D.C., CA, CT, MA, MD, NJ, NY, or VA

United States

Full-time

Hybrid

Senior Level, Lead/Staff

$88K/yr - $105K/yr

8+ years exp

Namati is a mission-driven organization focused on grassroots justice, and they are seeking a Manager of Digital Strategy and Impact. This role involves developing and executing a digital strategy, managing social media and content creation, overseeing newsletters, and coordinating virtual events to enhance engagement and impact.

Law EnforcementLegalNon Profit

No H1B

Responsibilities

Develop and execute a cohesive digital strategy aligned with organizational goals, brand positioning, and audience needs. Critically, this strategy will drive grassroots justice practitioners to join the Network and sign up for Academy courses

Lead long-term digital planning, including channel and audience growth, content strategy, and campaign integration, in partnership with the Strategic Engagement Officer

Develop recommendations for how regional Network groups should approach social media and newsletter communications, including criteria for operating their own channels, in their own languages, while maintaining alignment with the global GJN voice

Provide recommendations for improving internal processes and systems

Serve as the organization’s digital advisor, providing thought leadership on emerging trends, tools, and best practices. Train teams on digital best practices and platforms, as needed

Alert the Strategic Engagement team to digital risks or misinformation

Strategically gather stories, photos, quotes, videos, updates, resources, and key moments from Namati teams and turn them into digital-ready content that is accurate, accessible, compelling, and optimized for user experience

Ensure posts align with brand voice, priorities, and timing (e.g., events, campaigns, breaking news) and monitor user engagement

Manage the social media calendar and internal approval processes. Finalize and schedule posts according to the content calendar, ensuring accuracy of all captions, hashtags, links, and tags

Provide strategy and manage paid ad campaigns – reviewing weekly dashboards, optimizing targeting and creative, adjusting spend, and preparing insights

Repost or amplify content from partners, monitor trending conversations or relevant hashtags, and engage with key influencers and partners

Proactively maintain the newsletter calendar and project manage each newsletter, across teams. Namati and the Network have several types of newsletters that are sent at different frequencies to targeted audiences

Ensure that all approval milestones are completed on time, including coordinating with external translators

When needed, draft clear, engaging copy – subject lines, intros, features, CTAs – that reflects the brand voice and meets audience needs

Build and format newsletters in HubSpot, ensuring clean layout, accessibility, and mobile optimization

Segment audiences and tailor content or messaging to improve relevance and engagement; test key elements (subject lines, visuals, CTAs) and track performance metrics like open rates, click-through rates, and conversions

Continuously optimize based on analytics, user feedback, and best practices to strengthen engagement and impact

Provide strategic guidance on shaping and growing Namati’s CEO’s Substack, including content direction, audience engagement, and partnerships

Plan and coordinate global virtual events on Zoom from concept to execution

Develop and direct event content, including agendas, run-of-show, scripts, and presenter flow

Lead pre-event planning sessions with speakers, facilitators, and technical staff

Manage all Zoom technical settings, including breakout rooms, interpretation channels, recordings, and live-streaming

Oversee event production in real time, ensuring smooth transitions, timing, and audience engagement

Troubleshoot technical issues quickly and support participants across time zones

Gather post-event feedback, analyze metrics, and recommend improvements for future events

Write clear, compelling ad copy that aligns with strategic objectives, includes strong calls to action, and fits Google’s character limits

Build and optimize campaigns and ad groups with structured messaging (headlines, descriptions, sitelinks, extensions)

Monitor daily performance metrics—CTR, CPC, quality score, conversions—and adjust bids, budgets, and keywords accordingly

Ensure landing pages match the ad’s promise and user intent, improving quality score and reducing cost per click

Produce regular performance reports with insights and recommended optimizations to improve reach, efficiency, and ROI

Qualification

Digital strategy developmentSocial media managementContent creationData-driven decision makingHubSpot proficiencyGoogle Ads managementVirtual event coordinationEditing skillsDigital storytellingAccessibility standardsSlackAsanaCanvaWordpressExceptional writing skills

Required

8+ years of direct experience in digital communications, digital marketing, and/or digital strategy within a mission-driven, global environment

Demonstrated success developing and implementing organization-wide digital strategies that drive measurable engagement and action

Proficient in managing social media ecosystems, content pipelines, paid media campaigns, and audience growth strategies

Strong background in data-driven decision making, including A/B testing, reporting dashboards, and translating complex metrics into strategic insights

Experience with HubSpot or another CRM/marketing system to execute and track email newsletters and social media campaigns, manage inboxes, contacts and lists, and report on performance metrics

Exceptional writing, editing, and digital storytelling skills tailored for global audiences

Familiarity with accessibility standards, data privacy regulations, and ethical digital practices

Preferred

Bonus if you have experience with Slack, Asana, Tweetdeck, Meta Business Suite, Wordpress and/or Canva

Prior experience in legal empowerment, human rights, environmental justice, or international development preferred but not required

Benefits

Health insurance: we pay 80% of the base plan premium for individuals, and 50% for dependents.

Paid time off: new staff have 3 personal days, and accrue 15 days of paid vacation (increasing to 20 after two years) and 12 sick days annually. Namati closes its offices organization-wide for “winter break” from December 25 to January 1. Additionally, we provide six weeks of paid parental leave.

401(k) retirement planning: Namati contributes 5% of your salary plus matches your contribution up to an additional 5%.

Professional development: we value – and set aside a professional development fund toward – staff having access to external professional development opportunities.