Kraft Heinz · 2 months ago
Sr. Brand Manager, Brand Communications - Capri Sun
Chicago, IL
Full-time
Onsite
Senior Level
$137K/yr - $172K/yrThe Kraft Heinz Company is one of the largest food and beverage companies in the world, and they are seeking a Senior Brand Manager for Capri Sun. This role involves leading communications for the brand, driving creative strategy, and collaborating with various teams to enhance brand equity and achieve business goals.
Food and BeverageFood ProcessingMeat and PoultryTobacco
Responsibilities
Own breakthrough communications that will build brand equity and drive long-term growth for the business
Own end to end creative strategy for Capri Sun
Own creative brief for external collaborators, including the business problem to be solved
Owner of feedback and discussion with lead agency
Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
Build research framework for creative development in concert with Insights team
Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
Influence agency partners to bring best-in-class ideas to life for the brand, and prioritize their time and resources for Capri Sun
Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business
Manage Brand Communications Sr. Analyst, as well as inspire and influence other members of the Hydration cross-functional team
Qualification
Required
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross functionally, and aligning stakeholders
Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Company
Kraft Heinz
Kraft Heinz is a multinational food and beverage company offering a diverse range of condiments, sauces, snacks, cheese, and frozen foods.
Founded in 2015
10001+ employees
H1B Sponsorship
Kraft Heinz has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (22)
2023 (14)
2022 (20)
2021 (24)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$20M2019-06-10Post Ipo Equity· $20M
2015-07-06IPO
2015-03-25Acquired
Leadership Team
Carlos Abrams-Rivera
Chief Executive Officer
Andre Maciel
Chief Financial Officer
Recent News
2026-01-16
2026-01-16
2026-01-16
Company data provided by crunchbase