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King's Hawaiian · 2 days ago

Region Execution Lead, Wholesale Brokers

United States

Full-time

Onsite

Mid Level

4+ years exp

King's Hawaiian is a family-owned business that has been operating for over seventy years, focusing on inclusivity and community care. The Region Execution Lead is responsible for managing wholesale broker relationships and ensuring superior retail execution across stores in their region, requiring strong organizational and problem-solving skills.

Food and BeverageFood Processing

Responsibilities

Customize sales execution plan to account/broker

Develop 4P's communication tool in 2-month increments

Take Account Specific KPI's from AM and communicate to Broker

Set up execution measurement metrics/tracking tools by program

Identify necessary executional resources needed for sales plan

Work with account managers to develop the "perfect store" for each chain "Gold Standard"

Monthly Call with Brokers to communicate account specific plans & execution expectations

Clearly communicate executional priorities for each account

Review broker communication monthly with Director, Retail Sales

Provide monthly questions to be inputted into broker hardware for each account based on executional initiatives

Ensure all POS, displays, and rack ordering are processed

Set up bi-annual Broker meetings to review performance vs plan (with AM)

Conduct annual broker reviews

Provides written feedback and progress against training for brokers

Lead Surge work activations

Lead retail broker rep in market trainings

Develop and communicate broker selling materials

Leverage data to identify market specific opportunities and create selling material for execution

Spend 1 day each quarter with broker to provide training and plan execution

Quarterly - Tracks and reviews event performance with AM and Broker

Implement measurement system to track execution performance for each account

Develop a market scorecard and measure broker performance

Market audit (10 stores) for the perfect store, communicated findings

Perform other duties as required or assigned which are reasonably within the scope of this role

Qualification

CPG sales experienceBroker relationship managementExecution measurementMS Office proficiencyOrganizational skillsProblem-solvingInterpersonal skillsTeam playerFast-paced environmentCommunication skills

Required

Bachelor's Degree or relevant experience (four years of relevant CPG sales experience)

Work requires long periods of walking, standing, bending, or carrying moderately heavy items (up to 50 pounds) with or without reasonable accommodations

Excellent organizational skills

Self-motivated with demonstration of being a team player

Ability to thrive in a very fast-paced environment

Demonstrated ability to problem-solve and communicate across departments

Highly effective interpersonal skills

Proficient in MS Office (Outlook, Excel, Word, PowerPoint)

Ability to work a flexible schedule including early mornings, evenings, and/or weekends as required to meet with brokers during their working hours

Have access to reliable transportation, a current driver's license, valid registration and current insurance

Ability to travel up to 50% of the time

Ability to consistently demonstrate the values of excellence, dignity, telling it like it is in a way it can be heard; and curiosity, collaboration, critical thinking and emotional intelligence