Cordance · 4 days ago
Account Executive (EdTech Division)
United States
Full-time
Remote
Senior Level
5+ years expCordance is a software company focused on B2B SaaS and is seeking a driven Account Executive specializing in EdTech. The role involves accelerating new business acquisition across education-focused portfolio companies, engaging various educational institutions, and managing the entire sales cycle.
SaaSSoftware
Responsibilities
Identify, target, and convert new logo opportunities in K–12, Higher Ed, and Continuing Education
Build prospecting strategies using market insight into SIS platforms, academic workflow pain points, and institutional priorities
Execute targeted outbound campaigns and engage administrators, IT leaders, academic departments, and procurement teams
Manage full-cycle SaaS sales from qualification through contracting
Lead tailored product demos for academic committees, IT groups, and operational leaders
Conduct deep discovery around challenges such as accreditation, student lifecycle workflows, compliance, scheduling, or credentialing
Build ROI-driven value propositions aligned to institutional outcomes
Apply MEDDPICC rigor to improve qualification, deal progression, and forecast accuracy
Maintain accurate data and documentation in HubSpot
Present compelling business cases to academic councils and executive sponsors
Work closely with SDRs to refine targeting across education segments
Partner with Marketing to shape vertical campaigns and content
Ensure seamless handoff to Customer Success for onboarding and adoption
Navigate complex procurement processes, RFPs, and contracting
Structure terms aligned with institutional fiscal cycles and decision milestones
Qualification
Required
5+ years of full-cycle SaaS sales experience, with a strong record of meeting or exceeding quota
Proven success selling into K–12, Higher Ed, or educational institutions
Experience closing SaaS deals across the full spectrum—from small businesses to large enterprise organizations
Experience working with MEDDPICC or similar structured methodologies
Proven ability to engage and influence multiple stakeholders, including senior decision-makers
Exceptional communication, presentation, and negotiation skills
Self-starter with resilience, discipline, and the ability to thrive in a dynamic, high-performance environment
Preferred
Experience with Student Information Systems, academic operations, credentialing, or compliance tools
Familiarity with FERPA, accreditation requirements, and institutional purchasing processes
Success working cross-functionally with SDRs, Marketing, and Product teams
CRM proficiency (HubSpot preferred)
Company
Cordance
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeffrey Schwimer
Co-founder, Head of M&A
Eric Wood
Chief Technology Officer
Recent News
Prolific North
2025-10-11
BioWorld Financial Watch
2025-01-28
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