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The Institute for Corporate Productivity (i4cp) · 3 weeks ago

VP, Demand Generation & Marketing Operations

United States

Full-time

Remote

Director/Executive

$150K/yr - $175K/yr

10+ years exp

The Institute for Corporate Productivity (i4cp) focuses on Next Practices in human capital, empowering HR executives through research and advisory support. They are seeking a Vice President of Demand Generation to lead their demand creation strategy, manage a marketing team, and drive campaigns that convert interest into opportunities.

Human ResourcesInformation TechnologyInnovation ManagementKnowledge ManagementSearch Engine

Responsibilities

Own and execute i4cp’s demand generation strategy across digital, content, events, and campaigns

Lead and mentor a team of marketers, aligning efforts to sales pipeline and revenue goals

Drive omni-channel campaigns (ABM, email, paid, social, events) that deliver qualified leads and opportunities

Optimize lead management, marketing automation, and CRM processes for scale

Partner with Sales, Research, and Product teams to align messaging and go-to-market programs

Establish KPIs and continuously refine based on performance and ROI

Qualification

B2B demand generationDigital marketingMarketing automationSalesforce.comAccount Based MarketingAnalytical mindsetLeadership experienceCampaign executionKPI establishmentTeam management

Required

10+ years of B2B marketing experience, with 5+ years leading demand generation

Track record of building and scaling marketing engines that directly drive pipeline

Experience leading and owning the entire demand generation process from education to engagement to conversion while following a proven method

Strong knowledge of digital marketing, Account Based Marketing, and marketing automation platforms (HubSpot, Marketo, or Pardot). Salesforce.com experience required

Leadership experience managing and growing marketing teams

Analytical, data-driven mindset with proven ability to deliver measurable impact

Preferred

Experience targeting Chief Human Resource Officers and/or other HR Leadership roles strongly preferred

Company

The Institute for Corporate Productivity (i4cp)

The Institute for Corporate Productivity (i4cp) is the leading global research and advisory firm dedicated to helping organizations build high-performance organizations.

Founded in 1962

Seattle, Washington, USA

51-200 employees