Eight Sleep · 5 months ago
Lifecycle Product Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expEight Sleep is a pioneering company in the sleep fitness industry, dedicated to enhancing human potential through optimal sleep solutions. As a Lifecycle Product Manager, you will oversee the operational aspects of lifecycle marketing, ensuring effective campaign execution and reporting while optimizing processes for improved performance.
Consumer Electronics
Responsibilities
Manage end-to-end execution of marketing campaigns and automated flows, ensuring on-time delivery and quality. Lead training for contractors/freelancers assisting with execution
Build and maintain reporting frameworks, partner with analytics teams to create automated dashboards, and surface actionable insights to stakeholders
Oversee our lifecycle marketing tech stack, identify and integrate new tools (including a CDP), and maintain vendor relationships
Identify inefficiencies, standardize workflows, and implement best practices to improve campaign performance and team efficiency
Build and manage campaign and automated flow implementation from brief to launch
QA and test emails across devices, browsers and clients to ensure compatibility and deliverability
Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth
Ensure adherence to email marketing legal standards such as CAN-SPAM and GDPR
Build reporting systems to track campaign performance and customer engagement
Partner with analytics/data teams to develop automated dashboards (Looker, etc.)
Oversee lifecycle marketing tools, ensuring full integration and optimization
Evaluate and recommend new technologies to improve efficiency and results
Document processes and implement operational best practices
Qualification
Required
2+ years of hands-on experience building emails in Klaviyo
Experience in Litmus, Email on Acid or similar testing platforms
Knowledge of HTML, CSS and adaptable email frameworks
Understanding of CRM segmentation, personalization and A/B testing
Proven track record of managing email/lifecycle marketing operations
Excellent project management skills and attention to detail
Ability to collaborate across marketing, creative, and technical teams
Strong organizational skills and ability to manage multiple projects simultaneously
Preferred
Familiarity with customer data platforms (CDPs)
Previous experience in DTC or consumer hardware brands
Experience in BI/reporting tools (Looker, etc.)
Company
Eight Sleep
Eight Sleep is the world’s first sleep fitness company. Our mission is to fuel human potential through optimal sleep.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matteo Franceschetti
Co-Founder & CEO
Nicolas C.
Chief Financial Officer
Recent News
Tech Startups - Startups and Technology news
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Tech Startups - Startups and Technology news
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Tech Startups - Startups and Technology news
2025-08-26
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