Persistent Systems · 1 month ago
Senior Product Marketing Manager - AI Portfolio
New Jersey, United States
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expPersistent Systems is an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, helping global enterprises anticipate what’s next. They are seeking a Senior Marketing Manager to own the marketing strategy for Persistent’s AI portfolio of solutions and services, driving market adoption and enabling sales success through compelling narratives and go-to-market strategies.
AnalyticsBig DataCloud ComputingEmbedded SystemsProduct DesignSecuritySoftware
Hiring Manager
Rajdeep Pandey
Responsibilities
Define differentiated positioning for Persistent’s AI portfolio tailored to enterprise buyers, developers, and innovation leaders
Craft clear, compelling value propositions for AI-driven transformation across industries (Healthcare, BFSI, Hi-Tech)
Own end-to-end GTM strategy for new AI offering/solution launches and feature rollouts
Align solution/services roadmap with market trends, customer needs, and competitive insights
Conduct deep research on AI adoption trends, enterprise challenges, and competitive landscape
Build buyer personas and industry-specific use cases for AI solutions
Develop sales playbooks, competitive battle cards, and objection-handling guides for AI offerings
Train sales and pre-sales teams on AI portfolio capabilities and differentiation
Create campaign specific assets – Blogs, Brochure, case studies etc. showcasing Persistent’s AI capabilities
Partner with marketing teams to execute targeted campaigns that generate pipeline for AI solutions & services
Identify and showcase customer success stories demonstrating real-world impact of Persistent’s AI solutions
Develop case studies, video testimonials, and reference materials
Define KPIs for AI marketing initiatives and track performance across channels
Use data-driven insights to optimize messaging and campaigns
Qualification
Required
Bachelor's degree in Marketing, Business, or related field; MBA or technical background in AI/ML preferred
8–10 years of experience in IT services or product marketing, with 2+ years in AI, ML, or data-driven technologies
Proven success in launching and scaling AI or SaaS solution and services in B2B environments
Strong storytelling and positioning skills for complex technical concepts
Preferred
Familiarity with AI frameworks, LLMs, and enterprise AI deployment models
Understanding of data privacy, security, and compliance in AI applications
Experience with cloud platforms (Azure, AWS, GCP) and MLOps tools
Benefits
Competitive salary and benefits
Culture focused on talent development and continuous learning
Opportunity to work on cutting-edge AI technologies
Flexible work options and inclusive environment
Company
Persistent Systems
Persistent Systems offers software product concept and design, performance engineering, quality assurance, and other professional services.
10001+ employees
H1B Sponsorship
Persistent Systems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (840)
2023 (475)
2022 (308)
2021 (285)
2020 (397)
Funding
Current Stage
Public CompanyTotal Funding
$18.8M2010-04-06IPO
2005-12-09Series A· $18.8M
Leadership Team
Sandeep Kalra
CEO & Executive Director
Rajiv Korpal
SVP, Microsoft Business Unit
Recent News
2026-01-22
Business Standard India
2026-01-22
Business Standard India
2026-01-22
Company data provided by crunchbase