PartnerCentric, Inc. · 4 weeks ago
Associate Director - Influencer
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expPartnerCentric is a leader in affiliate and partner marketing, focused on developing an innovative Influencer/Creator Marketing service line. The Associate Director will manage influencer campaigns, maintain client relationships, and ensure compliance with regulations while driving measurable results for clients.
AdvertisingMarketingProfessional Services
Responsibilities
Lead strategy-alignment calls with top-tier brand clients, review objectives, budgets, and creative roadmaps
Facilitate large-scale content pushes, coordinating dozens of creators and ensuring seamless execution
Deep-dive into mid-campaign analytics, identify stretch opportunities, optimize budgets toward high-performing influencers
Mentor Account Managers on best practices for influencer outreach, contract negotiations, and crisis management
Present comprehensive performance reports to senior stakeholders, translating insights into forward-looking recommendations
Project-manage end-to-end influencer campaigns across Instagram, TikTok, YouTube, and emerging channels
Liaise directly with influencers and talent reps to ensure timely content delivery, adherence to creative briefs, and FTC compliance
Monitor performance metrics daily (engagement, reach, conversions) and execute rapid optimizations, A/B tests, creative swaps, scheduling adjustments
Serve as the primary day-to-day contact for assigned brand clients; translate their marketing objectives into best-in-class influencer strategies
Prepare clear, concise status reports and present campaign learnings in weekly or bi-weekly client check-ins
Escalate potential risks proactively and propose corrective action plans
Partner with internal client teams, analytics, and product teams to align influencer content with broader brand messaging and performance goals
Curate and share trend insights, content formats, and influencer best practices to continually elevate creative impact
Enforce FTC guidelines, platform policies, and client brand standards on all influencer deliverables
Audit content drafts for proper disclosures, accurate tagging, and consistency with campaign KPIs
Qualification
Required
5–7 years' experience leading influencer/creator marketing initiatives, with demonstrable success on both brand and creator sides
Proven track record of executing multi-platform social campaigns that drove measurable engagement and ROI
Strong understanding of social media ecosystems, creator economies, and FTC regulations around sponsored content
Exceptional project-management skills: organized, detail-oriented, able to juggle multiple campaigns simultaneously
Excellent written and verbal communication—comfortable drafting creative briefs, client presentations, and status reports
Analytical mindset with experience using social analytics dashboards and Google Data Studio (or similar) for reporting
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
Hands-on expertise driving high-budget campaigns (mid-six to seven-figure ranges) and scaling influencer programs
Strong consultative skills—able to guide senior marketing leaders and translate complex data into clear, action-driven insights
Bachelor's degree in Marketing, Business, Communications, or equivalent work experience
Benefits
Comprehensive health, dental, and vision insurance.
401(k) plan with employer matching.
Remote work arrangements
Generous Flex Day policy and observed company holidays.
Opportunities for professional growth through training and leadership development programs.
Company
PartnerCentric, Inc.
PartnerCentric provides advanced affiliate management for powerhouse and challenger brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Revnew
Client Development Executive
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