Locality · 1 day ago
Campaign Manager - NYC
New York, NY
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $75K/yr
1+ years expLocality is seeking a Campaign Manager to join their Ad Operations team. The role involves the end-to-end execution of digital media campaigns, including setup, optimization, and post-campaign analysis across multiple platforms.
Marketing & Advertising
Responsibilities
Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.)
Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution
Implement and validate pixels, macros, and 3rd-party tracking integrations
Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking
Monitor pacing, delivery, and performance throughout campaign lifecycle
Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors
Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.)
Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery
Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement
Partner closely with Sales, Account Management, and Client Services teams to ensure campaigns align with client goals
Communicate campaign performance updates, issues, and optimizations clearly and proactively
Coordinate with 3rd-party vendors, DSPs, and ad tech partners to maintain performance and compliance standards
Contribute to the development of scalable campaign processes, QA checklists, and operational workflows
Qualification
Required
1-3 years of experience in digital ad operations, campaign management, or programmatic activation
Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360)
Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms
Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics
Advanced Excel/Google Sheets skills for data analysis and reporting
Excellent troubleshooting and problem-solving skills with keen attention to detail
Able to translate technical details into clear client-facing updates
Experience with video or CTV campaign management
Familiarity with analytics tools (e.g., Google Analytics, Looker Studio)
Knowledge of industry standards (IAB specs, ad verification, viewability, brand safety)
Experienced working with an offshore team, delegating work and monitoring deliverables
Preferred
Bachelor's degree in Marketing, Advertising, Communications, or related field preferred
Benefits
Health care benefits
Retirement benefits
Paid days off
Company
Locality
Locality is the industry’s preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John T Brohel
Chief Financial Officer
Zach Mullins
Vice President, Channel Partnerships & Retail AdTech
Company data provided by crunchbase