Apply on Employer Site

Locality Streaming · 1 day ago

Campaign Manager - NYC

New York, NY

Full-time

Onsite

Entry, Mid Level

$65K/yr - $75K/yr

1+ years exp

Locality Streaming is seeking a Campaign Manager to join their Ad Operations team. The role involves the end-to-end execution of digital media campaigns, including setup, monitoring, and optimization across various platforms.

Ad NetworkAdvertisingMobile

Responsibilities

Set up, QA, and launch campaigns across multiple ad servers and DSPs (e.g., FreeWheel, CM360, Trade Desk, Amazon DSP, Beeswax, etc.)

Manage creative assets, tracking tags, and targeting parameters to ensure flawless execution

Implement and validate pixels, macros, and 3rd-party tracking integrations

Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking

Monitor pacing, delivery, and performance throughout campaign lifecycle

Identify and resolve trafficking, delivery, or discrepancy issues with internal teams, publishers, and vendors

Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency, VCR, Conversion Rate, Viewability, etc.)

Manage pacing and budget allocation across multiple platforms, ensuring timely and accurate delivery

Deliver post-campaign reporting with clear insights, trends, and recommendations for improvement

Partner closely with Sales, Account Management, and Client Services teams to ensure campaigns align with client goals

Communicate campaign performance updates, issues, and optimizations clearly and proactively

Coordinate with 3rd-party vendors, DSPs, and ad tech partners to maintain performance and compliance standards

Contribute to the development of scalable campaign processes, QA checklists, and operational workflows

Qualification

Digital ad operationsCampaign managementProgrammatic activationAd servers experienceDSP trading experienceData analysisAnalytics tools familiarityClient communicationProblem-solving skillsAttention to detailTeam collaboration

Required

1-3 years of experience in digital ad operations, campaign management, or programmatic activation

Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360)

Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms

Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics

Advanced Excel/Google Sheets skills for data analysis and reporting

Excellent troubleshooting and problem-solving skills with keen attention to detail

Able to translate technical details into clear client-facing updates