Publicis Groupe · 2 weeks ago
Principal Data Scientist, AI & New Business
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$168K/yr - $269K/yr
7+ years expPublicis Groupe is a global leader in communication, seeking a Principal Data Scientist to collaborate with audience strategists and marketing technologists. This role focuses on identifying data-driven applications and architecting innovative audience solutions to enhance business pursuits and differentiate the company in the market.
AdvertisingMarketingPublic Relations
Responsibilities
Partner with Audience Strategy leads to identify and model audience whitespace opportunities using first- and third-party data, syndicated research, and behavioral signals
Design and deploy predictive segmentation, targeting, and measurement models to fuel innovative campaign strategies and new business pursuits
Build Python-based data science solutions and deploy to Databricks, AWS and Azure environments to scale strategic audience solutions
Translate complex datasets into compelling visualizations, frameworks, and narratives that differentiate Publicis Groupe in competitive pitch environments
Collaborate with creative, media, and technology partners to embed data science outputs into end-to-end communication planning
Evolve and co-develop proprietary audience intelligence tools in collaboration with CoreAI, enhancing Groupe-level product innovation
Actively contribute to strategic responses in RFPs and pursuits—applying data science to unlock bold, bespoke audience experiences
Qualification
Required
7-10 years of experience in Python programming and data analysis (Pandas, NumPy, Scikit-learn), ideally within a media, marketing, or tech context
Advanced skills in regression, predictive modeling, statistical inference, and experimental design
Familiarity with Marketing Mix Models, attribution techniques, and consumer behavior datasets
Experience visualizing insights for C-level or new business audiences; ability to translate data into decision-making tools
Proven experience deploying applications and models into cloud environments, Databricks experience a plus
Strong interpersonal skills with the ability to operate in high-pressure, fast-paced environments (e.g., pitch rooms, RFP war rooms)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Groupe
Publicis Groupe is a digital and interactive communication services provider.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.43B2025-06-04Post Ipo Debt· $1.43B
1999-04-01IPO
Leadership Team
Jane Lin-Baden
Managing Partner APAC & CEO North Asia (Greater China, Japan, Korea)
Monica Gadsby
Chief Executive Officer, Publicis One Latin America
Recent News
2026-01-06
2025-12-22
2025-12-17
Company data provided by crunchbase