Unreal Digital Group · 1 month ago
Senior B2B Writer (Lead)
Unreal Digital Group is seeking a Senior B2B Writer to lead the creative lifecycle of complex B2B campaigns. This role involves content creation, strategic ownership, and the integration of AI tools to enhance campaign effectiveness.
AdvertisingContentMarketing
Responsibilities
Content creation: Write and revise high-quality short- and long-form B2B marketing content across all client needs
Creative ownership: Act as the strategic peer to Client Services, taking full responsibility for the creative health and "ownership" of specific client relationships
Strategic architecture: Build campaign-wide messaging frameworks that align with client business goals and agency growth
AI innovation: Integrate tools like ChatGPT and Gemini into the workflow for competitive analysis, value prop testing, and agent development
Quality governance: Serve as the final authority on technical accuracy and strategic soundness with high day-to-day independence
Qualification
Required
10+ years in B2B tech/SAAS OR 5–7 years with a proven track record of AI-driven innovation
Expert at translating complex technical jargon into compelling business value for the buying committee
Beyond prompting; building custom GPTs and automating workflows
A portfolio that showcases 'big-picture' campaign thinking and high-quality long-form and short-form B2B assets such as: White papers, eBooks, and case studies; Blogs, web pages, and interactive content; Sales enablement assets (solution briefs, sales guides, pitch decks); Video scripts, email campaigns, social posts, and digital ads