Outside · 4 weeks ago
VP, Revenue Operations
United States
Full-time
Remote
Director/Executive
$180K/yr - $225K/yrOutside Inc is seeking a Revenue Operations Leader who will drive strategic alignment towards revenue-generation. This role involves overseeing data strategies, optimizing advertising operations, and executing programmatic campaigns to enhance yield and ROI across digital products.
Information TechnologyMedia and Entertainment
Responsibilities
Develop and execute the first-party data strategy to support advertising and monetization goals
Ensure the efficient collection, segmentation, and activation of first-party data across digital channels including .com, utilities and apps
Work with analytics and product teams to develop actionable insights from first-party data to optimize ad targeting, personalization, and audience segmentation
Oversee the implementation of data management platforms (DMPs) and customer data platforms (CDPs) to integrate data sources and improve data hygiene, accuracy, and accessibility
Manage the day-to-day execution of ad operations across direct, programmatic, and network channels
Collaborate with sales, creative, and account management teams to ensure seamless campaign setup, trafficking, and delivery
Monitor campaign performance, providing real-time insights and troubleshooting issues as they arise to ensure optimal delivery and performance
Ensure all digital campaigns are executed in compliance with company policies, privacy regulations, and industry standards (e.g., GDPR, CCPA)
Oversee programmatic buying strategies, including real-time bidding (RTB), managed services, and private marketplace deals (PMPs)
Manage relationships with demand-side platforms (DSPs), supply-side platforms (SSPs), data providers, and other key programmatic partners to drive performance
Collaborate with the data and analytics teams to monitor, optimize, and report on programmatic campaign performance
Implement best practices for programmatic targeting, bidding strategies, and creative optimizations to maximize revenue and return on ad spend (ROAS)
Work closely with the sales and marketing teams to align on revenue goals, pricing models, and campaign execution strategies
Provide actionable insights and reporting to key stakeholders, including senior leadership, to inform decision-making and drive revenue performance
Develop dashboards and reporting systems to track key performance indicators (KPIs), including yield, CPM, ROI, and other metrics to assess and optimize performance
Identify and implement automation opportunities to streamline ad ops workflows and enhance operational efficiency
Lead the charge in defining and documenting best practices and standard operating procedures (SOPs) to ensure scalability and consistency
Drive continuous improvement in revenue operations processes to increase efficiency and reduce friction across teams
Stay up-to-date with the latest trends in digital media, programmatic advertising, and first-party data strategies
Recommend new tools, technologies, and approaches that will help optimize ad ops and revenue generation
Advocate for and educate internal teams on emerging technologies, ad products, and industry shifts
Qualification
Required
Bachelor's degree in Business, Marketing, Data Science, or a related field
Strong knowledge of 1p data strategies and data management platforms (DMPs, CDPs)
Proven track record of managing programmatic ad campaigns, DSP/SSP integrations, and optimizing ad monetization strategies
Familiarity with ad serving platforms (e.g., Google Ad Manager, OpenX, AdButler)
Expertise in programmatic advertising platforms (e.g., The Trade Desk, Xandr, MediaMath)
Proficiency with data analytics and reporting tools (e.g., Tableau, PowerBI, Google Analytics, Excel)
Excellent analytical skills and the ability to turn complex data into actionable insights
Strong project management skills with a keen ability to prioritize and manage multiple initiatives simultaneously
Exceptional communication skills, both written and verbal, with the ability to communicate complex concepts to non-technical stakeholders
Results-oriented mindset with a focus on driving revenue and achieving KPIs
Strong attention to detail and ability to work in a fast-paced, deadline-driven environment
Preferred
Experience working with consumer utilities or apps is a plus
Experience with workflow automation tools (e.g., Zapier, Airtable, Asana) is a plus
Benefits
Health care
Vision
Dental
Retirement
Flexible Time Away
Sick leave
More
Company
Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration.
Founded in 2019
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Christopher Jerard
Chief Brand Officer
Heather Dietrick
Chief Media Officer
Recent News
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