Betco Corporation · 2 months ago
Regional Sales Director-Floor Care-East
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expBetco Corporation is seeking a Regional Sales Director-Floor Care to achieve the annual revenue plan within the assigned product categories. This role involves developing sales strategies, training sales teams, and driving end-customer demand to ensure revenue growth in the Floor Care category.
Cleaning ProductsConsumer ElectronicsHardwareManufacturing
Responsibilities
Development of sales strategies to drive both short-term and long-term sales within the Floor Care category
Assist in the training of the sales organization, distribution customers, and end users via training at Betco HQ, in the field, or digitally via webinars and e-Learning content
Drive end-customer sales to expand account penetration in the assigned floor care categories
Review sales penetration across assigned product categories and develop a sales plan to meet growth objectives
Achieve annual sales targets
Support direct, corporate and national account requests within the assigned geography
Manage travel and entertainment (T&E) expenses
Ensure high-quality and high-quantity end-user engagement within the region, leveraging CRM for tracking sales activity, customer calls, feedback, and competitive insights
Other duties may be assigned as needed by the VP of Field Sales and Training, Senior Director of Field Sales and Training or EVP of Sales
Qualification
Required
Bachelor's Degree in Business with a focus on sales
Sales experience, specifically in commercial floor care, is required
Development of sales strategies to drive both short-term and long-term sales within the Floor Care category
Assist in the training of the sales organization, distribution customers, and end users via training at Betco HQ, in the field, or digitally via webinars and e-Learning content
Drive end-customer sales to expand account penetration in the assigned floor care categories
Review sales penetration across assigned product categories and develop a sales plan to meet growth objectives
Achieve annual sales targets
Support direct, corporate and national account requests within the assigned geography
Manage travel and entertainment (T&E) expenses
Ensure high-quality and high-quantity end-user engagement within the region, leveraging CRM for tracking sales activity, customer calls, feedback, and competitive insights
Understand market trends, policies, competition, and strategic practices
Committed to meeting and exceeding customer expectations, building trust and long-term relationships
Acts in alignment with company values and ethical standards
Builds strong relationships across all levels using diplomacy and tact
Clearly conveys messages in written and verbal formats
Navigates challenging situations effectively while maintaining relationships
Makes informed decisions based on analysis, experience, and judgment
Consistently exceeds sales goals and pushes for continued success
Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
Experience using iPhones and laptops for business applications
Knowledge of Customer Relationship Management (CRM) software
Strong technical and application skills for floor coatings products
Strong presentation skills
Ability to work on a computer for extended periods
Travel required - 75%
Preferred
5-7 years of prior experience in commercial floor care sales is preferred
Company
Betco Corporation
Over 250 “state of the art” unique formulations for cleaning, disinfecting, floor care, skin care, industrial applications, and other assorted specialty cleaning and maintenance products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
P
Paul Betz
Chief Executive Officer
A
Ann Betz
Co-Founder
Recent News
2025-08-13
2023-02-13
Canadian News Wire
2022-10-25
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