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EF · 2 weeks ago

Vice President of Creative Strategy

Boston, MA

Full-time

Hybrid

Director/Executive

$200K/yr - $240K/yr

15+ years exp

EF Education First is seeking a Vice President of Creative Strategy to enhance the creative and brand vision across its travel brands. The role involves shaping brand architecture, leading creative excellence, and driving business growth through innovative storytelling and strategic partnerships.

AssociationE-LearningEducationLanguage LearningTravel

Responsibilities

Shape Brand Strategy & Architecture

Lead Creative Excellence Across Every Channel

Bring Brands to Life Through Video & Conceptual Ideas

Build & Mentor High Performing Creative Teams

Drive Business Impact Through Creative Strategy

Execute Creative That Delivers On Key Metrics

Navigate and Lead in a Matrix Organization

Bring Steady Execution & Production Rigor

Qualification

Creative leadershipBrand strategyMultichannel experienceTeam managementData-driven creativeVideo productionBudget managementEntrepreneurial mindsetPassion for travelCollaborationCommunication

Required

15+ years of creative and brand leadership, with deep B2C and D2C experience (not solely B2B)

Strong digital chops, with proven success in fast-paced, performance-driven environments

Experience with established brands and a track record of elevating brand presence and creative quality

Experience managing large, diverse creative teams, with a people-first approach to leadership

Agency experience that's complemented by recent inhouse brand side leadership

A stunning portfolio demonstrating conceptual thinking, multi‑channel excellence, breakthrough brand ideas, and world‑class video work (Portfolio required with application)

Deep familiarity with brand architecture and guiding long term brand evolution

Exceptional ability to articulate vision, give clear direction, and communicate confidently across all levels

A strategic, business minded, entrepreneurial approach, leveraging creative to drive measurable results and continuously improve process

Deep, hands-on multichannel experience across social, paid media, experiential, partnerships, influencer, PR amplification, and community building

Ability to develop and manage a budget

Experience in a data-rich environment developing creative that supports business results

A natural collaborator, able to bridge marketing and creative teams with transparency and trust

A calm, grounded demeanor, paired with strong resource and production management skills

A proactive, hungry mindset—motivated to grow and triple the brands, with the fire to push work forward

Passion for EF's mission, our travelers, and the joy of opening the world through unforgettable experiences

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family-building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee-run resource groups

Robust Employee Assistance Program

Tenure-based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home on Fridays.

Company

EF

Glassdoor3.4

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that shares a common mission of opening the world through education, offering language, academic, cultural exchange and education travel programs.

Founded in 1965

Luzern, Luzern, CHE

10001+ employees