Marmon Fastener Company · 6 days ago
Associate Brand Manager
Greater Chicago Area
Full-time
Hybrid
New Grad, Entry Level
$50K/yr - $70K/yrMarmon Fastener Company is a leader in the construction fastener industry, supporting multiple brands within their portfolio. They are seeking an Associate Brand Manager to blend product marketing with innovation, guiding products from concept to launch while crafting innovative marketing strategies. The role involves conducting market research, managing product development, and creating marketing materials in a collaborative, hybrid work environment.
Hiring Manager
Melanie Vidian, PHR
Responsibilities
Conduct market research to identify customer needs, market trends, and new product opportunities. This includes involvement in voice of customer interviews, focus groups, and surveys to gather actionable insights that inform product development and improvement
Manage the product development process using Stage Gate methodology, collaborating with cross-functional teams to ensure successful product launches and continuous improvement of existing products
Develop and implement go-to-market strategies, including crafting messaging, positioning, and promotional campaigns to ensure successful product introductions in the market
Create compelling marketing materials and content that enhance product shopability, guiding customers through their buying journey and helping them understand our product offerings
Develop and execute promotional campaigns for strategic product lines within our portfolio, utilizing market insights to create targeted messaging that resonates with our audience
Analyze market data, customer feedback, and product performance to guide product marketing strategies and adjust campaigns as needed
Work closely with sales, engineering, and customer service teams to ensure cohesive product messaging and successful launch execution
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Strong project management skills
Excellent written and verbal communication skills, with a knack for crafting compelling product messaging
Analytical mindset with the ability to interpret market data, customer insights, and product performance
Understanding of marketing fundamentals, including product positioning, branding, and campaign execution
Ability to work effectively in a collaborative team environment and manage multiple projects simultaneously
Self-starter with strong organizational skills and a passion for product marketing and innovation
Preferred
Familiarity with the Stage Gate process
Benefits
Competitive salary and benefits package.
Hybrid work environment – a mix of in-office and remote work.
Opportunity for training and career growth within Marmon Holdings, Inc.
Company
Marmon Fastener Company
The Marmon Fastener Company is a leading manufacturer of high-quality, engineered threaded fasteners, molded plastic parts, and adjacent products.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase