Workweek · 1 month ago
Growth Lead
United States
Full-time
Remote
Senior Level
5+ years expWorkweek is revolutionizing professional networking for business leaders. The Growth Lead will own user acquisition strategies and manage growth planning across various channels while ensuring alignment with the company's network-level priorities.
AnalyticsB2BContent
Responsibilities
Own user acquisition strategy across paid, lifecycle, newsletter growth, and partnerships
Lead growth planning and execution across Meta, Beehiiv, and emerging channels. Decide where to scale and where to pull back
Manage agency relationships and external partners. Set strategy, evaluate performance, and hold them accountable
Design and optimize lifecycle journeys from first touch through activation, engagement, and conversion to membership and events
Own funnel performance end-to-end, including conversion rates, acquisition costs, subscriber quality, and downstream impact
Build and test growth infrastructure, including landing pages, lead magnets, signup flows, and onboarding paths
Partner closely with content, creator ops, community and sales teams to align growth efforts with network-level priorities
Translate data into decisions. You do not just report numbers. You explain what they mean and what to do next
Qualification
Required
5–7+ years of experience in growth, lifecycle, or performance marketing
Proven ownership of acquisition strategy and meaningful marketing budgets
Strong understanding of funnel metrics, LTV to CAC dynamics, and growth experimentation
Deep familiarity with newsletters and email as growth channels
Ability to balance creative judgment with analytical rigor
Comfortable operating in ambiguity and making calls without perfect information
Clear communicator who can align stakeholders and drive decisions
Preferred
Experience managing agencies or external partners preferred
Benefits
Equity in Workweek
Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
Unlimited PTO with a minimum of 3 days/quarter used
100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
401(k) plan with 3.5% company match
$500 one-time stipend for any home office needs used after the first 90 days
5-week sabbatical after 4 years on staff
2 volunteering days per year
1x/year in-person team retreat
$100/month book stipend
Company
Workweek
Workweek is a media company that creates business insights and influential contents for professional communities.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$18.44MKey Investors
Mike SmerkloLightShed Ventures
2024-06-13Series A· $12.5M
2022-04-01Series Unknown· $4.44M
2021-11-10Series Unknown· $1.5M
Leadership Team
Becca Sherman
Co-Founder & COO
Anton Briones
HR Business Partner
Recent News
Serfly News
2022-04-05
SEC
2022-04-04
2022-01-21
Company data provided by crunchbase