BLN24 · 4 weeks ago
Demand Generation Specialist
McLean, VA
Full-time
Hybrid
Mid, Senior Level
3+ years expBLN24 is an award-winning Management Consulting Firm that supports the U.S. Federal Government. They are seeking a Demand Generation Specialist to execute demand generation campaigns, lead strategy, and facilitate weekly pipeline calls in collaboration with Sales and AWS stakeholders.
AdvertisingBig DataGraphic DesignMarketingTrainingUX Design
Responsibilities
Help shape and execute demand generation strategy aligned to AWS Elevate program goals and target executive personas
Design, launch, and optimize multi-channel campaigns including email, paid media, ABM, webinars, events, and partner-led initiatives
Translate AWS GTM priorities and program objectives into executable campaign plans
Lead and facilitate weekly pipeline calls with Sales, Program Managers, and AWS stakeholders
Review pipeline creation, stage progression, conversion rates, and follow-up actions
Ensure marketing-sourced and influenced opportunities are tracked and advancing
Identify pipeline risks and recommend corrective actions
Manage marketing automation workflows, segmentation, lead scoring, and routing
Partner with Sales to ensure lead quality and clean handoffs
Support AWS co-sell and MDF-funded activities and reporting
Monitor campaign performance, pipeline contribution, and ROI
Produce performance and pipeline reports with insights
Continuously test and optimize campaigns
Align with Program Managers on timelines and commitments
Partner with Content and Creative teams on campaign assets
Stay current on demand generation and AWS marketing best practices
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3–6+ years of experience in demand generation or revenue marketing
Experience leading or supporting pipeline review calls
Hands-on experience with marketing automation platforms and CRM tools
Strong analytical and communication skills
Preferred
Experience with AWS partner or hyperscaler programs
Familiarity with AWS Partner Central, MDF, and co-sell
Experience marketing to executive personas and enterprise accounts
Benefits
Medical
Dental
Vision plans
Flexibility including remote work options
Opportunities for growth across sectors
Company
BLN24
BLN24 is a digital agency that provides marketing, media production, and UX design services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian Nguyen
Co-Founder and CEO
Company data provided by crunchbase