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Publicis Groupe · 16 hours ago

Associate Director, Connections Strategy

Chicago, IL

Full-time

Onsite

Senior Level, Lead/Staff

$107K/yr - $153K/yr

7+ years exp

Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across over 100 countries. As the Associate Director of Connections Strategy, you will integrate audience intelligence to shape strategies that mobilize audiences, while collaborating across various teams to create impactful brand experiences.

AdvertisingMarketingPublic Relations

Responsibilities

Harnessing integrated audience data and intelligence to illuminate actionable insights, revealing how consumers interact across the PESO ecosystem and identifying the most effective moments of influence

Mapping holistic consumer journeys to uncover high-impact opportunities and brand barriers, then designing inspiring, cross-channel strategies that catalyze action and advocacy

Acting as a diplomatic facilitator—uniting creative, media, owned, and earned teams, and energizing collaboration to ensure all touchpoints work in harmony toward a common vision

Developing actionable, inspiring briefs that bridge brand platforms and channel strategies, empowering teams to bring bold ideas to life in meaningful, measurable ways

Building trusted, consultative relationships with clients, guiding them to understand the power of integrated PESO strategies in unlocking brand growth and cultural relevance

Championing and orchestrating collaborative workshops and strategy sessions, ensuring alignment and shared momentum across all agency partners and stakeholders

Staying ahead of trends, technology, and culture—translating shifts into powerful, persuasive recommendations that keep brands at the forefront

Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to driving excellence in Connections Strategy

Qualification

Audience intelligenceMedia-centric toolsLeadershipData explorationTrend analysisStorytellingCommunication skillsGenerative AI toolsOrganizational skillsTime managementFlexibility