Apply on Employer Site

IPSY · 1 week ago

Brand Marketing Manager, Commerce

Santa Monica, CA

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $135K/yr

5+ years exp

IPSY is a powerful platform in the beauty industry, connecting brands, creators, and consumers through a unique membership model. The Brand Marketing Manager will lead brand-led growth for IPSY Shop, focusing on strategy, storytelling, and customer experience to enhance engagement and conversion across various channels.

BeautyCosmeticsE-Commerce

Comp. & Benefits

Hiring Manager

Catherine Faett

Responsibilities

Own the brand marketing strategy for IPSY Shop, shaping how the Shop is positioned, launched, and scaled within the broader IPSY ecosystem

Develop integrated go-to-market plans for key Shop moments, including seasonal events and sales, hero drops (The Edit, LE Mystery Bags, etc), category spotlights, and marquee promotions

Translate consumer insights, performance data, and category trends into clear brand narratives that drive both emotional connection and conversion

Ensure IPSY Shop storytelling feels premium, differentiated, and aligned with IPSY’s brand values while remaining commerce-forward

Lead cross-channel campaign planning for IPSY Shop across owned channels (site, email, social, collateral, etc), ensuring cohesion and clarity

Partner with Growth and Lifecycle teams to align brand storytelling with performance objectives, funnel strategy, and member behavior

Guide creative development by setting strong briefs, reviewing work, and ensuring messaging and visual execution ladder back to strategy

Champion consistency and excellence across all member-facing Shop touchpoints

Act as the primary brand partner to the Merchandising team, ensuring product assortment, pricing strategy, and brand storytelling work together seamlessly

Collaborate with Creative, Production, and Content teams to deliver best-in-class assets that balance inspiration with shoppability

Partner with Analytics and Consumer Insights to measure impact, assess brand health, and optimize future initiatives

Influence senior stakeholders by clearly articulating strategy, rationale, and results

Define success metrics for brand-led eCommerce initiatives, balancing short-term conversion with long-term brand equity

Review campaign performance and consumer feedback to identify opportunities for optimization and innovation

Use insights to evolve positioning, messaging, and execution over time

Qualification

Brand marketingECommerce marketingIntegrated marketingCross-functional collaborationStrategic thinkingData-informed decision makingDigital consumer behaviorStorytellingCommunication skills

Required

5-7+ years of experience in brand marketing, integrated marketing, or eCommerce marketing, ideally within beauty, fashion, lifestyle, or consumer subscription businesses

Proven experience leading brand strategy that drives measurable commercial outcomes, particularly in an eCommerce or DTC environment

Strong strategic thinker with the ability to translate insights into clear positioning, compelling narratives, and effective campaigns

Demonstrated success leading cross-functional initiatives with Growth, Creative, Product, and Merchandising partners

Exceptional briefing, storytelling, and communication skills, with the ability to influence at all levels of the organization

Comfort operating in a fast-paced, data-informed environment with multiple priorities and stakeholders

Deep understanding of digital consumer behavior and how brand and performance marketing work together to drive conversion and loyalty