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Coury Hospitality · 2 months ago

Hotel Carmichael - Assistant Manager, Marketing

Hotel Carmichael, 1 Carmichael Square, Carmel, Indiana, United States of America

Full-time

Onsite

Entry, Mid Level

1+ years exp

Coury Hospitality operates Hotel Carmichael, a luxury destination in Carmel’s vibrant city center. The Assistant Manager, Marketing will be responsible for multi-channel marketing efforts, shaping the brand story across digital, social, and email platforms, while supporting the execution of marketing plans and engaging with the community.

Hospitality

Responsibilities

Support execution of marketing plans and SMART goals for assigned brands

Collaborate on marketing strategy, campaign ideation, and implementation

Maintain marketing trackers, timelines, and project updates

Assist in managing allocated marketing budgets and tracking expenses

Provide routine performance reporting on marketing initiatives

Maintain digital asset libraries including photography, video, and brand collateral

Coordinate photo and video shoots, ensuring assets align with brand standards

Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines

Participate in local events and networking opportunities to strengthen community engagement and brand awareness

Support the creation and deployment of brand and outlet email campaigns

Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice

Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization

Manage online profiles (Google Business, OpenTable, Yelp, TripAdvisor, etc.) to strengthen visibility and reputation

Execute social media strategy in alignment with each brand’s marketing plan, including paid social media campaigns

Develop engaging content calendars that reflect brand personality and encourage community interaction

Create and curate high-quality photography and video content for digital use

Engage with followers and guests through active community management—responding to messages, comments, and reviews in brand voice

Collaborate with influencers and brand partners to expand reach and awareness

Monitor and report on social media performance, insights, and growth opportunities

Stay current on trends, tools, and best practices to evolve the brand’s digital presence

Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally

Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material

Qualification

Social Media ManagementDigital MarketingContent CreationMarketing StrategyPhotography SkillsAdobe ApplicationsBrand AdvocacyCommunication SkillsTeam PlayerTime ManagementProblem Solving

Required

Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn

1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience

Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications

Understands social media KPIs and application to overall strategy

Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc

Has creative eye for capturing quality photography/videos and ability to make minor edits

Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly

Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format

Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management

Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations

Can easily and naturally promote brand advocacy through relationships, online and off

Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution

Maintains personal social media profiles in a professional manner