The Cervantes Group · 4 weeks ago
Sales and Marketing Analyst
Boston, MA
Full-time
Hybrid
Mid Level
$60K/yr - $64K/yr
3+ years expThe Cervantes Group is focused on driving growth and profitability across lending product portfolios. The Marketing Analyst will support campaign planning and optimization, synthesizing data to enhance marketing investments and improve customer engagement throughout their journey.
Information Technology
Responsibilities
Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth
Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns
Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement
Oversee marketing campaign execution across various channel
Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels
Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization
Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement
Partner with cross-functional teams to ensure analytics insights align with broader business objectives
Clearly communicate findings, trends, and recommendations to leadership and key stakeholders
Qualification
Required
Bachelor's Degree is required
3+ years' experience with basic statistics, A/B test design, marketing effectiveness measurement
2+ years' experience with SAS, SQL, Python skills
Understanding of marketing campaign execution or have hands-on experience (implementing targeting criteria, leads generation, waterfall suppression, etc.)
Able to build marketing test design end-to-end
A/B testing: 2 years (Required)
Marketing: 3 years (Required)
SAS: 2 years (Required)
Marketing management: 2 years (Required)
Location: Boston, MA 02109 (Required)
Ability to Commute: Boston, MA 02109 (Required)
Preferred
Python: 1 year (Preferred)
Knowledge of Google Analytics is highly desired
Adobe Manager CRM experience is a plus
Prior lending product domain, credit risk, and/or bureau data knowledge is a huge plus
Company
The Cervantes Group
The Cervantes Group is one of the fastest-growing project-based international technology service companies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joanna Bauza
President and CEO
Timothy B. Mullen
Managing Partner/Co-founder
Company data provided by crunchbase