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Glimpse · 1 week ago

Brand & Digital Marketing Specialist

NYC HQ

Full-time

Onsite

Entry, Mid Level

Glimpse is a fast-growth YC startup seeking a Brand & Digital Marketing Specialist to own and execute brand and digital content. The role focuses on building brand awareness, driving engagement, and generating qualified leads through effective content strategies across various digital platforms.

Artificial Intelligence (AI)Data ManagementData StorageRetail TechnologySales Automation

Responsibilities

Adapt brand voice and tone across audiences (individuals vs. companies) and platforms

Ensure consistent, personable, and social-first brand expression across all digital touchpoints

Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion)

Create content with clear goals by funnel stage (education, demand gen, conversion)

Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals

Optimize formats, messaging, and CTAs to drive measurable lead growth

Create and edit short-form video for TikTok, LinkedIn, and Instagram

Capture content in-office and at events (video, photo, behind-the-scenes)

Produce and manage founder-led content, especially on LinkedIn

Deliver fast-turnaround content tied to trends, moments, and performance insights

Manage day-to-day posting and engagement on priority platforms

Actively engage with the community through comments and direct interaction

Balance brand-building content with performance-focused outputs

Qualification

Content CreationSocial Media ManagementLead GenerationBrand PositioningVideo EditingCommunity EngagementTrend AnalysisCollaboration with Sales

Required

Own and execute brand and digital content that builds awareness, drives engagement, and accelerates the marketing funnel to generate and convert qualified leads