OPW · 4 weeks ago
Global Marketing Manager
Allentown, PA
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expOPW is a global leader in fluid-handling solutions, committed to developing innovative products for safe handling and distribution of various fluids. The Global Marketing Manager will oversee the marketing strategy for OPW Clean Energy Solutions, focusing on international market trends and customizing marketing approaches to enhance brand presence globally.
BankingFinancial ServicesVenture Capital
Responsibilities
Researching regional and local market trends in specific nations
Identifying whether a brand’s product or service will be familiar to international customers
Determining which products or services best meet the needs of international audiences
Identifying business opportunities in international markets
Customizing digital marketing approaches for regions and countries
Determining the sales potential for new audiences and markets
Finding the sales and marketing channels that work best in target nations
Segmenting broad geographic markets into individual regions
Setting revenue and lead generation goals for foreign markets
Creating a company’s global marketing strategy
Setting a company’s international marketing budget
Researching the cultural mores of new markets
Adapting existing marketing materials for international advertising and promotions
Overseeing the creation of new materials for marketing campaigns abroad
Conducting competitive intelligence analysis in international markets
Managing global marketing associates, domestically and abroad
Creating country- or culture-specific demand generation strategies
Establishing and maintaining useful partnerships in foreign nations
Developing cross-culturally appropriate social media messaging
Monitoring the performance of ads and other campaigns in specific markets
Assisting with regional pricing strategies, product marketing, and regionally or culturally appropriate packaging redesigns
Monitoring customer sentiment around the products or services being marketed
Handling public relations in international markets
Identifying marketing automation tools that work in different languages and in different regions
Other duties as required
Qualification
Required
Bachelor Degree in Marketing or Business
Must have 10 years experiencing within a manufacturing or similar organization
Must be able to travel globally 25% of time
Preferred
Master Degree preferred
Benefits
401(k) savings plan with employer contributions
Medical, dental and vision insurance
Wellness programs
Health savings account
Health care and dependent care flexible spending accounts
Company paid short-term disability and long-term disability
Company paid employee basic life and AD&D insurance
Supplemental employee and dependent life insurance
Optional accident, hospital indemnity and critical illness insurance
Adoption, surrogacy, and fertility benefits and assistance
Commuter benefits
Parental, military, jury duty, and bereavement leaves of absence
Paid time off
Business travel services
Employee discounts
Employee assistance program that includes company paid counseling sessions and legal services
Company
OPW
Ninety percent of European banks invest less than 0.5 percent on contactless digital banking.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase