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Betches Media · 3 days ago

VP of Production

New York, United States

Full-time

Hybrid

Director/Executive

$170K/yr - $200K/yr

13+ years exp

Betches Media is a leading digital media and lifestyle destination for women, known for its humor and entertainment. They are seeking a VP of Production to oversee and enhance the company's production capabilities, ensuring the execution of innovative content across various platforms and formats.

Publishing

Growth Opportunities

Responsibilities

Serve as the senior-most production leader across the company, setting the vision for how Betches produces content at scale across all formats and platforms

Partner with creative business leads to plan and execute productions across scripted, social, celebrity, and podcast formats

Act as a creative thought leader across all verticals, championing creative experimentation that pushes Betches into new storytelling spaces

Establish best-in-class production standards, ensuring consistency across all Betches brands and franchises

Translate creative concepts into full-scale productions, with detailed plans, timelines, and budgets

Ensure production capabilities align with revenue goals, business priorities, and future expansion plans, ensuring we’re professionalizing our output as an entertainment powerhouse

Build and implement scalable production systems and operational frameworks that enable Betches Studios to expand into new genres, franchises, and revenue streams

Oversee end-to-end production logistics, from pre-pro through post, ensuring deadlines and budgets are met

Identify and implement workflow improvements — streamlining communication, file sharing, and post-production pipelines. Identify opportunities to adopt new formats (AI-assisted production, virtual production, vertical-first editing workflows, etc.) to keep Betches at the forefront of digital entertainment

Optimize content performance across social video platforms (YouTube, TikTok, Instagram, and more), ensuring videos are built for engagement, discoverability, and audience expansion

Lead and mentor a growing team of producers, editors, and production managers, fostering a culture of creative excellence, efficiency, and accountability

Work closely with studios team members and our data team to assess performance, optimize content reach and engagement, and ensure the brand meets audience growth and revenue KPIs

Partner with Sales, Marketing, and Programming leads to scope, pitch, and deliver high-value productions for advertisers, partners, and internal IP

Support the development of new monetizable franchises across digital, social, audio, and events

Coordinate freelancers, vendors, and post-production partners as needed

Recommend production tools, gear, and systems that enhance quality and efficiency

Partner with finance and department leads to track costs, forecast spend, and optimize resource allocation across multiple projects

Stay ahead of technological, platform, and audience shifts to continuously evolve our production approach

Qualification

Digital content productionVideo productionProduction workflowsBudget managementCreative operationsOrganizationCreative directionComedy appreciationIdeationCollaboration

Required

A creative producer or production lead with 13+ years of experience in digital or social-first content production

Significant experience in video production, development, and execution

Deep understanding of production workflows, budget management, and creative operations

Equally comfortable talking creative direction and cost efficiency — you think in both shots and spreadsheets

A natural collaborator who knows how to lead cross-functional teams and keep multiple stakeholders aligned

Obsessed with platform trends, storytelling formats, and how to make content perform across TikTok, YouTube, Instagram, and beyond

Highly organized, solutions-oriented, and able to turn chaos into clarity

Familiarity with and strong enthusiasm for entire Betches Media brand

Experience in, or appreciation for comedy and comedy projects

Quick, witty creative mindset with a knack for ideation and thoughtful experimentation

Benefits

Our DEI+ Commitment

Company

Betches Media

Glassdoor4.2

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.

Founded in 2011

New York, New York, USA

51-200 employees