ZoomInfo · 2 weeks ago
Senior Content Writer — Web & AIO/SEO
Waltham, Massachusetts, United States
Full-time
Hybrid
Senior Level
$127K/yr - $200K/yr
5+ years expZoomInfo is where careers accelerate, and they are seeking a Senior Content Writer who can own high-impact website content end-to-end. This role involves writing structured, high-performing content that enhances visibility, engagement, and conversion while collaborating with various teams to optimize content for both traditional and AI search systems.
AnalyticsInformation ServicesLead GenerationMarketing
Responsibilities
Write and refresh high-impact website content across product pages, solution pages, features, use cases, and personas
Partner with Brand and PMM to translate platform and product narratives into simple, compelling web content
Build modular, scalable content patterns that improve clarity, user flow, and conversion
Write schema-driven copy (FAQs, metadata, structured elements) to improve consistency across AI search systems
Support AIO coverage expansion by producing content aligned to entity definitions, fan-out keyword clusters, and narrative anchors
Partner with AIO team to refine patterns for pages flagged by crawl behavior, mention rate gaps, or schema coverage needs
Write SEO-optimized content that balances search intent, UX clarity, and brand voice
Build content structures (H1/H2 hierarchy, summaries, TL;DRs) aligned to keyword and cluster strategy
Collaborate with SEO/AIO teams on briefs, testing plans, and ongoing optimization
Work closely with Web PMs, Designers, and Product Management stakeholders to refine content around journeys, modules, and experimentation
Collaborate with Brand to ensure every page reinforces our GTM Intelligence platform story, and voice and tone
Integrate insights from analytics, A/B tests, and AI-search performance into content refreshes
Qualification
Required
5-8+ years experience writing website, SEO, or conversion-oriented content (B2B SaaS experience strongly preferred)
Deep understanding of SEO fundamentals: keyword strategy, search intent, content hierarchy, metadata, and internal linking
Working knowledge of AIO/AI Search mechanics — or strong willingness and ability to learn fast
Ability to turn complex product concepts (AI agents, orchestration, GTM workflows) into simple, direct copy
Experience writing for multiple personas across the funnel (RevOps, Sales, Marketing, SDR)
Strong editorial instincts: clarity, structure, consistency, narrative discipline
Fast, reliable execution — able to manage multiple deadlines with high quality
Preferred
Experience writing schema-driven content (FAQPage, HowTo, Organization, Product, etc.)
Familiarity with AI-powered content workflows, knowledge bases, or structured editorial systems
Experience in enterprise SaaS, martech, sales tech, or data products
Background in messaging development or website refresh projects
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
Company
ZoomInfo
ZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools.
1001-5000 employees
H1B Sponsorship
ZoomInfo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (74)
2024 (67)
2023 (51)
2022 (115)
2021 (81)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$8.55MKey Investors
TA AssociatesVenrock
2024-04-01Post Ipo Equity· $1.55M
2020-06-04IPO
2019-02-04Acquired
Leadership Team
Henry Schuck
CEO & Founder
Filip Popovic
Chief Technology Officer
Recent News
Venrock
2025-12-31
Company data provided by crunchbase