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Allegacy Federal Credit Union · 1 week ago

Social Media & Digital Banking App Channel Marketing Manager

Winston-Salem, NC

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Allegacy Federal Credit Union is a member-owned cooperative committed to the well-being of its members and community. They are seeking a creative and digitally savvy Manager to lead content strategy and execution across social media and the digital banking app, focusing on driving engagement and member education.

Financial Services

Responsibilities

Develop and manage content calendars for social media and the digital banking app

Create and curate content that supports campaigns, product launches, and member education

Ensure messaging is consistent, compliant, and aligned with brand voice

Monitor platform performance and member engagement metrics

Conduct testing and refine content strategies based on analytics and feedback

Stay current on platform trends and best practices to enhance reach and relevance

Partner with creative, compliance, and digital teams to ensure seamless execution

Coordinate with product and member experience teams to align messaging with priorities

Support strategic planning and calendar development for digital channels

Qualification

Social media managementContent creationAnalytics platformsDigital marketingProject managementEditing skillsCanvaVideo editing toolsMobile app marketingTeam collaboration