Giftogram · 3 weeks ago
Channel Partnerships Director / Senior Channel Partnerships Manager
Whippany, NJ
Full-time
Hybrid
Mid, Senior Level
5+ years expGiftogram is seeking a mid to senior partnerships leader to refine and execute their channel partnerships strategy. The role involves expanding and deepening relationships that drive meaningful distribution, revenue, and product leverage, while collaborating cross-functionally to implement effective partner programs.
E-CommerceEmployee BenefitsGift CardHuman Resources
Responsibilities
Refine channel partnerships strategy (with leadership + BD)
Partner with existing management and the BD team to define and refresh the channel strategy, including partner segmentation, ICPs, value propositions, and prioritization
Build a clear plan for how partnerships fit into Giftogram's growth model (referrals, resellers, platform/integration partners, agencies, etc.)
Establish partner goals, success metrics, and operating cadence (pipeline, activations, revenue, attach, retention)
Execute and scale partnerships (expand breadth + deepen existing)
Build on existing partnerships to drive incremental revenue and partner-sourced pipeline
Identify and secure new channel partners, from initial outreach through negotiation, launch, and ongoing growth
Create repeatable processes for onboarding, enablement, co-marketing/co-selling, and partner performance management
Own partner business reviews, joint planning, and continuous optimization
Drive cross-functional execution with Product + Engineering
Work closely with Product and Dev to scope, prioritize, and deliver partnership-related initiatives (integrations, workflows, APIs, shared roadmaps)
Translate partner needs into clear requirements and business cases; align internal stakeholders on tradeoffs and timelines
Ensure partnerships are not 'paper deals' but are implemented, activated, and measurable
Leverage your network to accelerate access and momentum
Use your existing network (or proven ability to build one quickly) to open doors with priority partners
Represent Giftogram externally with credibility, building trust with senior stakeholders and partner decision-makers
Qualification
Required
5–10+ years in partnerships, BD, or channel alliances (title adjusted based on experience)
Track record of building and scaling channel partnerships that drive revenue or meaningful distribution
Strong cross-functional operator: experienced working with Product and Engineering to ship integrations or partner-enabled capabilities
Excellent negotiation, stakeholder management, and communication skills
Analytical mindset: able to define metrics, evaluate partner performance, and prioritize what drives results
Preferred
Experience in B2B SaaS, fintech/payments, rewards/incentives, HR/benefits, or adjacent ecosystems
Experience building partner programs from the ground up (tiers, incentives, enablement materials, deal registration, etc.)
Experience with technical integrations and API-based partnerships
Benefits
Comprehensive medical, dental, vision
401(k) matching
Flexible PTO
Company
Giftogram
Reward, motivate, and delight your business relationships with customizable gift cards good for hundreds of retailers.
11-50 employees
Funding
Current Stage
Early StageRecent News
Digital Journal
2023-12-25
Company data provided by crunchbase